Digital Retail Sales Consultant - Short Programmes

TalentCru

Duties & Responsibilities

Key Responsibilities

• Drive sales for short programmes through digital platforms (CRM, inbound leads, online consultations, and virtual presentations) • Convert qualified leads into enrolled students through structured, consultative sales approaches • Conduct needs analysis to match prospective students with relevant programmes • Consistently achieve and exceed monthly and quarterly sales targets • Manage and nurture a pipeline of leads through CRM systems • Deliver engaging virtual product presentations and programme walkthroughs • Maintain a strong understanding of all short course offerings, pricing, and value propositions • Follow up on leads promptly and effectively to maximise conversion rates • Collaborate with marketing and digital teams to optimise lead generation and campaign performance • Maintain accurate records of all sales activities, pipeline status, and forecasts Minimum Requirements

• Bachelor's degree or relevant qualification (preferred) • Minimum 3-5 years' experience in a sales role within IT training, EdTech, or professional education sales • Proven track record of meeting or exceeding sales targets in a high-performance environment • Demonstrated experience selling short courses, certifications, or digital learning solutions • Strong digital sales capability (Zoom/Teams selling, CRM usage, online engagement) Key Competencies

• Consultative Selling Skills: Ability to understand customer needs and position the right solution • Closing Ability: Strong track record of converting leads into revenue • Digital Fluency: Comfortable operating in a fully digital sales environment • Communication Skills: Clear, persuasive, and professional verbal and written communication • Resilience & Drive: Ability to thrive in a target-driven, fast-paced environment • Customer-Centric Mindset: Focused on delivering value and building long-term relationships • Analytical Thinking: Ability to interpret sales data and adjust approach accordingly Key Performance Indicators (KPIs)

• Monthly revenue and sales targets achieved • Lead-to-conversion ratio • Pipeline management effectiveness • Customer engagement and follow-up turnaround times • CRM data accuracy and reporting compliance Preferred Experience

• Experience selling programmes in areas such as Data Science, AI, Cybersecurity, Project Management, or Business Analytics • Exposure to international or cross-border student markets • Experience working within a structured sales environment (BPO/KPO or high-volume sales teams) What Success Looks Like in This Role

• Consistently exceeding sales targets
• High conversion rates from digital leads
• Strong customer satisfaction and repeat enrolments
• Active contribution to team performance and knowledge sharing