Digital Retail Sales Consultant

Introduction

Education

Description

LOCATION

Sandton

EMPLOYMENT TYPE

Perm

RATE

Market related

Digital Retail Sales Consultant - Short Programmes

Job Summary

Leading International Business School is looking for a driven and experienced Digital Retail Sales Consultant to join a division.

[Responsibilities include the following :]

Converting high-quality digital leads to enrolled students across a range of short programmes. You will bring a consultative sales approach, a strong understanding of EdTech or IT training solutions, and a proven ability to perform in a target-driven environment. If you thrive in a fast-paced digital sales environment and are passionate about connecting people with learning opportunities, this role is for you.

Key Responsibilities

• Drive sales of short programmes through digital channels including inbound leads, CRM platforms, virtual consultations, and online presentations

• Convert qualified leads to enrolled students using a structured, consultative sales methodology tailored to each prospective student's needs

• Conduct thorough needs analyses to accurately match prospective students with the most relevant short course offerings

• Consistently achieve and exceed monthly and quarterly revenue and enrolment targets

• Manage and maintain a healthy sales pipeline through accurate and up-to-date CRM usage, including pipeline forecasting and activity tracking

• Deliver compelling virtual product presentations and programme walkthroughs via platforms such as Zoom and Microsoft Teams

• Follow up on leads promptly and persistently to maximize lead-to-enrolment conversion rates

• Maintain a comprehensive, current knowledge of all short course offerings, pricing structures, and value propositions

• Collaborate closely with marketing and digital teams to provide feedback on lead quality and support campaign performance optimization

• Maintain accurate records of all sales activities, pipeline status, and performance metrics in line with reporting requirements

Requirements

• Bachelor's degree or relevant tertiary qualification is preferred

• Minimum 3 to 5 years' experience in a sales role within IT training, EdTech, or professional education

• Proven and demonstrable track record of meeting or exceeding sales targets in a high-performance sales environment

• Demonstrated experience selling short courses, certifications, or digital learning solutions to individual or corporate clients

• Proficiency in CRM systems with strong discipline around pipeline management, data capture, and reporting

• Strong digital sales capability including conducting consultations and closing sales via video conferencing platforms

• Experience working in a structured, high-volume sales environment such as a BPO, KPO, or inside sales team is advantageous

• Exposure to selling programmes in fields such as Data Science, Al, Cybersecurity, Project Management, or Business Analytics is a strong advantage

• Experience engaging in international or cross-border student markets will be beneficial

Key Competencies

• Consultative selling ability

• Strong closing skills

• Digital fluency

• Pipeline management discipline

• Clear, persuasive communication

• Resilience and target drive

• Customer-centric approach

• Analytical and data-driven thinking

• Self-motivated and accountable

• Collaborative team contributor