Digital Marketing Specialist: Paid Media - Sunbet

Qualifications 3 Year Bachelor’s Degree / NQF Level 7 in marketing, communication or journalism GAIQ certification (Google Analytics Certification) is an advantage Experience 5 years successful experience in paid digital media planning and campaign management; Experience demonstrating creativity from an ideas perspective, an eye for design and an understanding of the power of storytelling to better understand, engage with and motivate consumers. Skills & Knowledge Analysing Creating and improving Sourcing information Applying expertise and technology Taking ownership Responding with urgency Collaborating Knowledge of Sunbet products and the sports betting context (advantageous) Strong verbal and written communication skills Proficiency in the use of Google Analytics and Google Adwords and Facebook Experience with other paid platforms e.g. Programmatic, Native and other paid social e.g. twitter, reddit, tiktok etc (advantageous) Digital Marketing Project management Media planning & buying (advantageous) Social Media Platforms (including how to use these to effectively support paid media) - Copywriting and editing Social; Google & Revenue Reporting skills Business & Financial Acumen Knowledge of GTM, pixel set ups etc (advantageous) Key Performance Areas Be a subject matter expert on Digital Paid Media platforms (including Paid Search, GDN, Paid Social Media, Native and potentially programmatic platforms) and how these can be used to leverage growth in online reputation and business growth Understand the integrated Digital strategy and individual digital plans (SEO, Content, etc.) and devise an integrated implementation plan for digital paid media across digital assets and platforms Understand and interpret the results of Social Reporting, Google Reporting and Revenue Reporting, in order to draw meaningful conclusions from data reports and translate them into a recommendations for future campaigns Identify target audiences and analyse their characteristics, behaviour and media habits Develops paid multi-channel initiatives and builds upon current client strategies within the digital arena to meet/exceed objectives Make recommendations to various stakeholders of new initiatives and opportunities Communicate and raise awareness with relevant stakeholders with regards the Digital Paid Media framework and how it can be utilized Builds strong, trusting relationships with clients and agency partners, and collaborate on conceptualisation, planning and implementation for paid campaigns Monitors paid media channels to ensure that the delivery and objectives are rolled out as per plan Track and quality assure proofs on paid media interactions, creative products and delivery to ensure cost effective and impactful solutions Monitor consistent and accurate messaging across channels Analyse and report on the effectiveness of paid media campaigns, facilitating any amendments where required Write communications briefs, ensuring that creative and media are effectively integrated Facilitate project meetings for the implementation and delivery of campaign and / or event plans through specific initiatives to meet the objectives of the events and / or campaigns. Manage key stake-holder expectations, escalating risks before they become problems Report on completed projects, costings and progress against deadlines Perform data analysis of paid activity on a monthly basis Regular reviews of performance within Google analytics Monitor and evaluate campaign performance in order to optimise future campaigns Work with marketing teams to drive content creation for paid media channels Equity Preference will be given to employees from the designated groups in line with the provisions of the Employment Equity Act, No. 55 of 1998, SISA internal recruitment policy as well as units employment equity plans. POPI Statement Please note that when applying for any position, reference checks will be completed and personal information as defined in the Protection of Personal Information Act 4 of 2013 will be processed. In applying for this position, applicants will be deemed to have consented to such processing as defined in the included Privacy Statement. Please also note that if you have not been contacted within 1 month after the closing date of this advertisement, please accept that your application has been unsuccessful .