Digital Marketing Specialist

Purpose of the Role

• Develop and execute marketing strategies across multiple digital channels, from paid adverts to SEO, social media, email marketing, and beyond. • Collaborate with Designers, Content Creators, and Sales teams to deliver cohesive, high-impact campaigns that drive awareness, traffic, and conversions. Minimum Job Requirements:

• Degree in Marketing, Communications, or a related field. • Minimum 2+ years hands-on experience in Digital Marketing. • Strong skills in SEO, SEM, social media, email marketing, and Google Ads. • Solid understanding of content marketing and performance metrics. • Experience using analytics platforms and digital marketing tools. • Creative thinker with a strategic mindset and excellent communication skills. • Proactive, self-motivated, and a team player. What you will do:

• Strategy & Planning:
• Build and execute digital marketing strategies.
• Cover all key areas: SEO, SEM, paid advertising, email, and social media and websites.

• Campaign Management:
• Manage and optimise multi-channel campaigns from start to finish.

• Content Creation:
• Write and edit digital content.

• SEO & SEM:
• Improve website ranking through SEO best practices.
• Plan and manage Google Ads and other paid campaigns.

• Social Media & Community:
• Schedule content, grow engagement, and manage social media paid advertising.

• Email Marketing:
• Build targeted email campaigns, segment lists, and track performance.

• Analytics & Reporting:
• Monitor KPIs using platforms like Google Analytics and generate reports.

• Market Research:
• Stay on top of industry trends, competitors, and emerging opportunities.

• Collaboration:
• Work cross-functionally with creatives, Developers, and sales to align messaging and goals.

• Website & Digital Assets:
• Maintain and update the companys website and digital touchpoints.
• Work on product enrichment by analysing and requesting product images, as well as online information repository.

Our client offers a collaborative work environment, ongoing learning opportunities, and the chance to work on exciting campaigns that make an impact. Youll be part of a team that values innovation, creativity, and results.

Ready to take the next step in your digital marketing career? Apply now and lets grow together.

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