Digital Marketing Specialist
Curro Holdings Ltd · Bellville, Western Cape
Stop applying one at a time.
JobAlertsZA auto-applies to South African jobs like this one for you, overnight. Upload your CV once — we do the applying.
Start free — we apply for you →Key performance areas
- Paid Media Management 50% Execute and optimise paid media campaigns across Meta, Google Ads, YouTube, TikTok and more. Monitor campaign performance, budgets, and delivery. Support A/B testing and ensure campaigns align with brand standards and objectives.
- Reporting & Insights 20% Compile weekly and monthly performance reports. Analyse data from Google Analytics 4, Power BI, Whatagraph and other tools. Provide insights and recommendations to drive learner acquisition and lead generation.
- Social Media Support 15% Act as first-line digital marketing support for schools. Assist with campaign planning, event promotion, and enrolment campaigns. Provide recommendations and training where required.
- Campaign Coordination 10% Coordinate campaign briefs, ad copy, artwork, and approvals. Liaise with internal teams and school marketers to ensure smooth execution. Track progress and escalate risks proactively.
- Platform Administration & Budgeting 5% Support Meta Business Manager access, permissions, and governance. Assist with budget tracking, spend monitoring, and invoice management.
Qualifications, experience and skills
- Minimum: Diploma or Advanced Certificate in Marketing, Digital Marketing, Communications, Advertising, Business Management, Media Studies, or related field.
- Advantageous: Bachelor's degree plus certifications such as Google Ads, GA4, Meta Media Buying, HubSpot Digital Marketing, Microsoft Advertising.
Skills & Experience
Minimum Experience
- 3–5 years in digital paid media.
- Practical experience managing Meta Ads and Google Ads campaigns.
- Strong ability to interpret campaign data and prepare reports.
- Experience supporting lead generation or learner acquisition campaigns.
Advantageous Experience
- Agency or corporate marketing background.
- Exposure to Google Performance Max, YouTube Advertising, Display Advertising, and conversion tracking.
- Experience with remarketing, landing page optimisation, and conversion optimisation.
- Familiarity with analytics/reporting tools Google Analytics 4, Looker Studio, Power BI, Whatagraph.
- CRM experience Microsoft Dynamics.
- Experience in the education sector.
Competencies
- Paid Media Platform Management
- Campaign Optimisation
- Data Analysis & Reporting
- Audience Targeting & Segmentation
- Budget & Spend Management
- A/B Testing & Performance Improvement
- Digital Marketing & Lead Generation Strategy
Closing date: 09 October 2026 .