Digital Marketing & Social Media Specialist (Permanent)

Job Title: Digital Marketing & Social Media Specialist Start Date: 2026-08-13 - 2026-09-18 Vacancy Type: Permanent JHB000300 Sectors: Property and Real Estate Sales and Marketing Location: Gauteng , JHB - Northern Suburbs Salary: Brief: digital marketing and social m|digital marketing jobs johanne|digital marketing specialist g|digital marketing specialist j|google ads specialist jobs joh|performance marketing speciali|seo and digital marketing jobs|seo sem specialist jobs|social media specialist jobs j Digital Marketing & Social Media Specialist Jobs Johannesburg | SEO | Google Ads | Social Media | Digital Marketing Digital Marketing & Social Media Specialist – Johannesburg North, Gauteng Turn Digital Strategy Into Leads, Engagement and Measurable Growth! Are you a hands-on Digital Marketing & Social Media Specialist who understands how to turn great content, paid media and digital campaigns into measurable business results? A leading organisation within the Student Accommodation and Residential Property sector is looking for a creative, analytical and commercially minded Digital Marketing & Social Media Specialist to join its team in Johannesburg North, Gauteng. This is an execution-focused role for a digital marketer who enjoys being hands-on across SEO, SEM, Google Ads, website management, social media, content creation, paid media, GA4 and lead generation. You will help develop, implement and optimise the organisation's digital marketing ecosystem, strengthening its online brand presence, generating qualified leads and continuously improving digital performance. About the Role As the Digital Marketing & Social Media Specialist, you will manage digital activity across websites, paid media, social media, email and content channels. You will work closely with the Sales & Marketing team, internal stakeholders, agencies and suppliers to execute campaigns, optimise digital performance and ensure all online communication remains consistent with the organisation's brands and business objectives. This role offers significant variety – one day you may be optimising a Google Ads campaign, the next updating website landing pages, analysing lead conversions in GA4, developing social media content or coordinating a new digital campaign. Detail: Key Responsibilities Digital Marketing & Lead Generation Execute digital marketing campaigns across websites, paid media, social media, email and content channels. Coordinate digital campaigns from implementation through to performance monitoring. Support lead-generation initiatives and track digital enquiries through lead management systems. Analyse enquiry and conversion trends to identify opportunities to improve campaign performance. Ensure digital campaigns align with brand guidelines and business objectives. Monitor online reputation, reviews and comments and coordinate appropriate brand-aligned responses. Website & CMS Management Take ownership of day-to-day website content management, including: Managing and updating website content through the CMS. Updating copy, property/residence information, pricing and promotions. Creating and updating landing pages and online forms. Improving website content structure and metadata. Monitoring website functionality and user experience. Optimising enquiry and conversion pathways. Coordinating website improvements with developers, agencies and internal stakeholders. SEO & Search Engine Marketing Apply SEO best practices across website content. Conduct keyword and competitor research. Optimise website copy, metadata and content structure for organic search. Improve online search visibility. Monitor SEO performance and identify optimisation opportunities. Support ongoing SEM and paid search strategies. Google Ads & Paid Media Manage and optimise: Google Search campaigns Google Display campaigns Performance Max campaigns Remarketing campaigns Paid digital campaigns Campaign budgets Conversion tracking You will monitor campaign performance, conversions and advertising spend against agreed targets and continually identify opportunities to improve ROI and lead generation. Social Media Management Manage business social media channels including: Facebook Instagram TikTok LinkedIn Other relevant digital platforms Responsibilities include: Developing social media content calendars. Scheduling and publishing content. Creating engaging social media campaigns. Monitoring comments, inboxes and enquiries. Managing online communities. Tracking engagement and platform performance. Identifying opportunities to improve reach, engagement and conversions. Content Creation & Copywriting Write compelling, brand-aligned copy for websites, social media, emailers and digital campaigns. Develop content ideas relevant to the target audience. Create basic digital assets using approved templates. Use Canva and/or Adobe Creative Suite for digital content. Coordinate photography, video and creative production with agencies and suppliers. Maintain digital asset libraries and content calendars. Proofread and quality-check content before publication. Analytics & Digital Performance Use digital data to understand what is working – and what needs to improve. You will: Monitor website performance. Analyse paid media results. Track social media performance. Monitor lead generation and conversions. Analyse user behaviour and digital funnels. Use GA4 and platform analytics. Prepare monthly digital marketing performance reports. Provide clear insights and recommendations. Benchmark digital performance against competitors and market trends. Recommend improvements to campaigns, content and website journeys. Minimum Requirements Diploma or Bachelor's Degree in Digital Marketing, Media Studies, Marketing, Communications or a related field. 3–5 years' practical digital marketing experience, preferably within a multi-brand or lead-generation environment. Hands-on website and CMS management experience. Working knowledge of SEO and SEM. Hands-on Google Ads experience. Understanding of conversion tracking. Experience managing business social media platforms. Experience developing and managing content calendars. Ability to interpret digital analytics and prepare performance reports. Strong copywriting and proofreading skills. Strong understanding of brand governance. Experience working with agencies, suppliers and internal stakeholders to execute digital campaigns. Technical Skills We're particularly interested in candidates with hands-on experience in: SEO | SEM | Google Ads | GA4 | CMS | Paid Media | Social Media Marketing | Content Marketing | Lead Generation | Conversion Tracking | Website Management | Digital Analytics | Email Marketing | CRM | Canva | Adobe Creative Suite Exposure to student accommodation, residential property or tertiary student markets will be advantageous. Who We're Looking For We're looking for someone who is more than a social media poster. You should understand the full digital customer journey – from someone discovering the brand through Google or social media, to visiting the website, engaging with content, submitting an enquiry and ultimately converting into a qualified lead. You'll be a strong match if you are: Creative but commercially minded. Comfortable working with digital data and analytics. Confident managing several digital channels simultaneously. An excellent copywriter with strong attention to detail. Passionate about SEO, paid media and social media. Able to translate analytics into practical campaign improvements. Highly organised and comfortable managing content calendars and deadlines. Proactive and able to work independently. Comfortable collaborating with agencies, suppliers and internal stakeholders. Why Consider This Opportunity? This role offers the opportunity to work across a diverse digital marketing ecosystem rather than specialising in only one channel. You'll gain hands-on exposure to SEO, Google Ads, paid media, social media, website op