Digital Marketing Platform Specialist
Standard Bank Group · Johannesburg, Gauteng
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- Develop, implement and manage the digital marketing plans to promote products, services and the brand to existing and potential clients, driving best practice and thought leadership in digital and interactive marketing.
- Leverage digital marketing platforms to target advertising, drive personalisation and promote interactivity for Brand and Marketing, Country portfolio.
Qualifications
- First Degree in Business Commerce, Marketing
Experience Required
- 5-7 years' experience in Programme Management, Digital Transformation, Web Platform Delivery, or Platform Migration initiatives.
- Proven experience managing large-scale website migration or digital platform transformation programmes.
- Experience leading the migration and consolidation of multiple websites onto a centralized platform.
- Strong Content Management System CMS experience.
- Demonstrated experience developing CMS governance frameworks, toolkits, standards, and guardrails.
- Experience delivering "lift-and-shift" platform migration projects, managing programme governance, risks, dependencies, budgets, and executive reporting and managing multiple stakeholder groups across complex organisational environments.
- Experience coordinating cross-functional teams, including technology, digital, content, UX, and business stakeholders.
- Previous experience as a Webmaster, Digital Platform Manager, Digital Product Owner, or within a web governance environment would be advantageous.
Behavioural Competencies
- Conveying Self-Confidence
- Developing Expertise
- Embracing Change
- Generating Ideas
- Interacting with People
- Managing Tasks
- Meeting Timescales
- Pursuing Goals
- Showing Composure
- Taking Action
- Team Working
- Thinking Positively
Technical Competencies
- Brand and Product Activations
- Creating Effective Branded Experiences
- Data Driven Digital Marketing
- Developing Marketing Insights
- Digital Analytics and Reporting
- Digital Media and Advertising
- Measuring Marketing and Communication
- Social Media
- Target Audience Engagement
- Understanding of Financial Services