Digital Marketing & Performance Specialist
Newmark Hotels · Cape Town, Western Cape
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- The Digital Marketing & Performance Specialist is responsible for driving online visibility, traffic, direct bookings and revenue through paid media, website optimisation, SEO and digital performance analysis across the Newmark Hotels & Reserves portfolio.
Minimum Requirements
- Diploma or Degree in Digital Marketing, Marketing, Communications, E-commerce, or a related field.
- Minimum 3 years' experience in a digital marketing or performance marketing role.
- Proven experience managing Google Ads and Meta Ads campaigns.
- Experience working with Google Analytics 4 GA4, Google Tag Manager and Google Search Console.
- Working knowledge of SEO principles and website optimisation.
- Experience managing website content through Content Management Systems CMS.
- Strong analytical skills with the ability to interpret performance data and provide actionable insights.
- Experience managing digital marketing budgets and measuring return on advertising spend ROAS.
- Advanced proficiency in Microsoft Excel and reporting tools.
- Excellent communication, organisational and project management skills.
- Ability to manage multiple projects and deadlines across a portfolio of properties.
- Hospitality, travel or luxury lifestyle industry experience will be advantageous.
Duties and Responsibilities Digital Advertising & Campaign Management
- Plan, build and optimise Meta Ads campaigns across multiple properties.
- Plan, build and optimise Google Ads campaigns across Search, Display, Performance Max and YouTube.
- Monitor campaign performance and implement ongoing optimisation strategies.
- Manage advertising budgets and ensure efficient ROAS.
- Develop campaign strategies aligned with revenue and occupancy objectives.
- Work closely with Revenue and Sales teams to support commercial goals.
Website Management & Optimisation
- Manage website content, functionality and user experience.
- Oversee website updates and enhancements across the portfolio.
- Coordinate with web developers and external suppliers.
- Identify opportunities to improve website conversion rates.
- Support landing page creation and campaign-specific web assets.
- Assist with new website builds and launches.
SEO & Organic Performance
- Implement SEO best practices across websites.
- Manage keyword optimisation strategies.
- Monitor Google Search Console performance.
- Support organic traffic growth initiatives.
- Identify opportunities for technical and content-based SEO improvements.
Reporting & Analytics
- Monitor website, booking engine and paid media performance.
- Compile monthly, quarterly and annual performance reports.
- Analyse campaign effectiveness and conversion trends.
- Provide actionable insights and recommendations.
- Present findings to management and stakeholders.
Deadline:12th August,2026