Digital Marketing Manager (CPT)
Datafin · Johannesburg, Gauteng
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Start free — we apply for you →Digital Marketing Manager (CPT)
Media/Marketing/Sales Johannesburg - Gauteng - South Africa
OVERVIEW
Are you a bold, creative marketer with a passion for iconic brands that represent freedom, individuality, and the open road? Were looking for a Marketing Manager to lead brand strategy and execute campaigns for a cult-status motorcycling and lifestyle brand. This is your opportunity to shape powerful, emotionally resonant marketing that fuels the spirit of loyal enthusiasts while attracting a new generation of riders. Youll thrive here if you bring energy, imagination, and sharp strategic thinking to everything you dofrom high-impact digital campaigns to grassroots events. Youll balance long-term brand growth with hands-on day-to-day execution in a fast-moving, passionate environment.
What Youll Do
Strategic Leadership
- Craft and implement integrated marketing plans across channels and market segments.
- Lead data-driven strategies using customer insights, consumer trends, and analytics.
- Present and refine campaigns with clear ROI tracking and performance analysis.
Campaign Execution & Team Collaboration
- Work with internal creatives and external partners to deliver outstanding advertising and communication assets.
- Manage social media platforms and digital content across all touchpoints.
- Coordinate events from concept to on-the-ground execution.
- Oversee CRM, lead nurturing, and email strategies in partnership with digital teams.
Brand Building & Engagement
- Align messaging across channels and customer lifecycles.
- Drive awareness, loyalty, and conversion with consistent, compelling storytelling.
- Be a brand ambassador at events, press engagements, and internal forums.
What Youll Bring
- 5+ years of hands-on marketing experience in a brand-led or product-driven environment.
- Proven ability to create and execute successful campaigns across multiple channels.
- Strong project management and multitasking skillsyou thrive under pressure.
- Expertise in social media marketing, CRM platforms, and automation tools.
- Analytical mindset with experience in tools like Hotjar, Google Analytics, etc.
- Excellent communication and copywriting skills.
- A degree in Marketing, Business, or a related field (advantageous).
- Existing press/media contacts or experience with AutoSLM, Keyloop (CDK), Autotrader, or cars.co.za is a bonus.
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