Digital Marketing & Data Analyst

Role Overview

Jetour South Africa is establishing its national dealer network and brand presence across the country. The Digital Marketing & Data Analyst is responsible for digital marketing performance analysis, lead lifecycle reporting, and overall marketing data governance for the Jetour brand in South Africa. The role acts as the single source of truth for marketing data, ensuring accuracy across digital platforms, CRM systems, call centre reporting, and customer feedback tools spanning Jetour’s national dealer network.

The role supports strategic decision-making by translating complex data into clear insights while ensuring the smooth administration and reporting operations of the Jetour South Africa marketing department.

Duties & Responsibilities

1. Digital Marketing Performance & Reporting

• Analyse digital marketing performance across all paid and organic channels for the Jetour brand.

• Track and report on key metrics including spend, CPL, CPA, ROAS, lead source performance, and funnel drop-off.

• Compile weekly and monthly digital marketing performance reports with actionable insights for the Marketing Manager and broader leadership team.

• Assess campaign effectiveness by channel, model (e.g. Jetour Dashing, X70, T2), region, and dealership.

• Liaise with agencies and media partners to validate performance data and ensure reporting accuracy.

2. CRM & Lead Lifecycle Management

• Oversee the CRM system to ensure data accuracy, consistency, and correct lead routing across Jetour dealerships nationally.

• Monitor the full lead journey from capture through follow-up and conversion at dealer level.

• Analyse lead quality, response times, and conversion performance by dealer and region.

• Identify gaps in CRM processes and recommend improvements to enhance lead conversion across the dealer network.

3. Lead & Contact Centre Performance

• Analyse call tracking and contact centre data including contact rates and response times.

• Ensure accurate and timely reporting from the call centre servicing Jetour customer enquiries.

• Support lead management processes through data analysis and performance feedback to dealers.

• Coordinate reporting and data verification for outsourced call centre services.

4. Customer Insights & CSI Management

• Consolidate and analyse Customer Survey Index (CSI) and feedback data across the Jetour dealer network.

• Identify customer experience trends, strengths, and performance gaps by dealership and region.

• Support monitoring of complaint resolution data to ensure service quality standards are met in line with Jetour brand requirements.

• Provide insight-driven recommendations to improve customer experience.

5. Marketing Data Governance & Administration

• Act as the central owner of all Jetour South Africa marketing data, ensuring consistency across CRM, ad platforms, call tracking, and surveys.

• Maintain structured dashboards, reporting templates, and data trackers for the brand.

• Ensure all marketing reports (internal, dealer, OEM/head office in China, and regional) are completed accurately and on time.

• Manage supplier data verification, budget tracking, spend reconciliation, and documentation.

• Support the Marketing Manager with performance summaries and presentations for leadership and OEM stakeholders.

6. Department & Stakeholder Alignment

• Work closely with sales, customer service, and internal teams to align reporting and insights across the Jetour dealer network.

• Coordinate with external partners such as agencies, media companies, and call centre providers.

• Ensure consistent reporting standards aligned with Jetour’s regional and global brand requirements.

Desired Experience & Qualification

Education and Experience

• Diploma or bachelor’s degree in marketing, Business Administration, Data Analytics, or a related field.

• Experience working with both OEMs and dealerships is highly desirable, ideally within the automotive industry.

Skills and Competencies

• Strong understanding of CRM systems and customer lifecycle management.

• Proficient in analysing lead and customer data to identify trends and drive performance improvements.

• Experience with compiling and interpreting customer satisfaction and survey results.

• Skilled in coordinating with call centre teams to ensure service delivery and reporting accuracy.

• Excellent problem-solving skills with the ability to translate data into actionable insights.

• Strong communication and stakeholder management abilities, able to engage confidently with dealers, agencies, and OEM representatives.

• Highly organised with the ability to manage multiple tasks and meet deadlines.

• Customer-focused mindset with a commitment to service quality and complaint resolution.

• Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint).

Disclaimer

Only shortlisted candidates will be contacted. Should you not receive feedback from us within two weeks of submitting your application, please consider your application unsuccessful.

Employment Equity and POPIA Notice

Jetour South Africa is an equal opportunity employer. Employment decisions are made in accordance with the requirements of the role and applicable employment-equity legislation. We are committed to fair and non-discriminatory recruitment practices and to providing reasonable accommodation to suitably qualified applicants with disabilities.

By applying for this position, you consent to Jetour South Africa processing your personal information for recruitment and selection purposes, in accordance with the Protection of Personal Information Act, 2013 (POPIA), and the Company’s applicable privacy notice. Personal information will be retained only for as long as necessary for the recruitment process and related legal or operational purposes.