Digital Marketing and content creation (C2C) Learnership

Introduction

A telecommunications company based in Dunkeld, Johannesburg, is seeking Learners based in Soweto for a C2C Learnership. This learnership will teach you how to use social media to promote real products and services. You will learn how to create short videos, take good photos, write captions, speak confidently on camera, and share content on TikTok, Instagram, Facebook and WhatsApp.

You will be trained to become a digital marketer and content creator. After your training, you will create weekly social media posts that help people learn about Smartcall products and special offers available on the Smartcall Online Store.

You do not need to be a big influencer. If you have an active, engaged audience on TikTok, Instagram, Facebook, WhatsApp, X or YouTube-and you are ready to learn how to create content that drives real customer interest-this could be your opportunity.Learn short-form video, photography, captions, on-camera confidence, digital marketing and how to promote real Smartcall products and offers online.

Candidate Requirements

Must meet the following criteria

• Must be a South African Citizen with a valid SA ID

• Must have Matric/Grade 12

• Must reside in Soweto.

• Must be between the ages of 18-34 years.

• Must provide a certified copy of their ID, matric certificate, and medical proof of disability (if applicable).

Desired Experience

We are looking for Soweto-based learners who are active on social media, confident, creative, willing to learn and ready to work consistently. Your existing followers and online presence can become the starting point for a new career in digital marketing.

This opportunity is for emerging creators-not established influencers. You only need to meet the requirements on some of the platforms below, together with the engagement or activity indicator shown.

Platform, Minimum Threshold and Engagement Rate

• TikTok = 1000+ followers (Average 3%+ engagement, or regular likes, comments and shares on recent posts)

• Instagram = 750+ followers (Average 3%+ engagement, with recent posts, Reels, comments or Story interaction)

• Facebook = (750+ page followers or 500+ active friends, Consistent comments, reactions and shares on recent content)

• WhatsApp Status = 150+ daily Status views (views are the metric)

• X (Twitter) = 500+ followers (Average 1.5%+ engagement or regular replies, reposts and likes)

• YouTube = 200+ subscribers (Regular recent uploads and an average 2%+ engagement on published content)

NB* These thresholds are intentionally designed for people who are building momentum online. Strong engagement, consistency, creativity and willingness to learn will matter as much as follower numbers.