Digital Marketing Analyst

Reference: CTI007062-CL-1

Are You Turning Marketing Data Into Business Growth?

Digital success isn't just about launching campaigns. It's about understanding the story behind the numbers.

We're continuously engaging with talented Digital Marketing Analysts across South Africa who have a passion for transforming data into meaningful insights that improve marketing performance and support strategic decision-making.

If you thrive on analysing customer behaviour, measuring campaign effectiveness, and uncovering opportunities for optimisation, we'd love to connect with you. Duties & Responsibilities

Company and Job Description

We partner with businesses across multiple industries that rely on data-driven marketing strategies to achieve growth. As part of our expanding talent network, you'll have the opportunity to be considered for both current and future Digital Marketing Analyst positions that match your skills, experience, and career aspirations.

These opportunities are ideal for professionals who can combine analytical expertise with a strong understanding of digital marketing channels and commercial objectives.

Skills & Experience

• Interpreting and analysing digital marketing data to uncover actionable insights

• Tracking campaign performance and recommending improvements based on key findings

• Monitoring important metrics such as website traffic, engagement, conversions, ROI, ROAS, and acquisition costs

• Producing insightful reports, dashboards, and presentations for internal stakeholders

• Evaluating performance across channels including Paid Media, SEO, Email Marketing, Social Media, and Website Analytics

• Measuring customer journeys and conversion pathways to identify optimisation opportunities

• Supporting attribution modelling and campaign measurement initiatives

• Ensuring data accuracy and consistency across reporting platforms

• Communicating complex findings in a clear, practical, and business-focused manner

• Collaborating with Digital Marketing, CRM, eCommerce, Content, SEO, and Performance Marketing teams

• Proven experience in Digital Marketing Analytics, Marketing Intelligence, or a similar analytical role

• Hands-on experience with platforms such as: Google Analytics 4 (GA4), Google Ads, Google Search Console, Meta Ads Manager

• Exposure to reporting and visualisation tools such as Looker Studio, Tableau, or Power BI

• Strong proficiency in analysing large datasets and identifying trends

• Advanced Excel and/or SQL skills would be beneficial

• Excellent analytical thinking, attention to detail, and problem-solving abilities

Qualification

• Degree or Diploma in Marketing, Digital Marketing, Data Analytics, Statistics, Information Systems, Business Analytics, or a related discipline

• Industry certifications in Google Analytics, Google Ads, Power BI, Data Analytics, or similar platforms will be advantageous

Apply now!

For more exciting IT Digital vacancies, please visit: www.communicate.co.za

I also specialise in recruiting in the following: SEO, Social Media, Content Marketing, CRM & Email Marketing, Analytics & CRO, eCommerce, UX/UI, Graphic Design, Performance Marketing, General Digital Marketing.

If you have not had any response in two weeks, please consider the vacancy application unsuccessful. Your profile will be kept on our database for any other suitable roles / positions.