Digital Manager

Hire Resolve · Cape Town, Western Cape

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Job Description

A leading European provider of natural and premium pet nutrition who is seeking to open up an office in Cape Town is seeking a Digital Manager who will own the trade website brand, lead SEO and CRO strategies, and oversee landing page builds across all sites.

Responsibilities

Trade Website & Strategy: Own the trade trading calendar, drive B2B acquisition strategy, coordinate trade messaging with PR/Comms, and optimize performance.
SEO Management: Develop all-site SEO strategies, commission annual technical audits, oversee keyword optimization, leverage AI for scalable content production, and report on rankings and traffic.
CRO & Testing: Build and prioritize a revenue-driven testing roadmap, coordinate CRO experiments with developers, and track commercial impact.
Landing Pages: Build, deploy, and optimize landing pages based on briefs from Brand and Performance Marketing; coordinate asset delivery and launch timelines.
Change Request Ownership: Manage the central request process according to SLAs e.g., same-day urgent fixes, 3-day landing pages, 5-day product updates. Prioritize tasks by revenue impact with the Head of Commercial.
Developer & Site Management: Coordinate internal/external developer resources, schedule project workloads, and monitor site health Core Web Vitals, crawlability, and technical stability.
Team Leadership: Line manage, train, and delegate routine SEO tasks to the Junior Digital Executive.
AI Integration
Leverage AI tools daily for SEO content generation, keyword research, technical analysis, data analytics, and CRO prioritization.

Experience: 4+ years in digital marketing, SEO, CRO, or website management E-commerce/D2C preferred.
Technical Skills: Advanced SEO/technical SEO, CRO methodology, basic HTML/CSS, and proficiency in GA4, Semrush, and testing tools.
AI Expertise: Demonstrable hands-on experience using AI tools daily in workflow execution.
Soft Skills: Data-driven mindset, strong project management, SLA delivery, and cross-functional leadership.
Education: Degree in Marketing, Computer Science, or equivalent practical experience.