Digital Experience & Analytics Manager

MAIN PURPOSE OF THE ROLE

The Digital Experience & Analytics Manager is responsible for developing and optimising Austell''s digital ecosystem to maximise consumer engagement, discoverability and marketing performance.

Acting as the organisation''s specialist in digital platforms, SEO, website optimisation, analytics and marketing technology, this role partners with Brand Managers to improve the effectiveness of consumer marketing initiatives through data-driven insights, technical excellence and continuous optimisation.

While Brand Managers remain accountable for brand performance, the Digital Experience & Analytics Manager provides the expertise, systems and insights required to ensure all digital touchpoints deliver measurable business outcomes.

KEY PERFORMANCE AREAS

1. Digital Experience Strategy

• Develop and maintain the companies digital ecosystem strategy across all consumer brands.
• Continuously improve the digital customer experience across websites and digital platforms.
• Identify new technologies and opportunities to improve consumer engagement.
• Ensure digital best practices are implemented across the organisation.

2. Website & Digital Platform Management

• Manage all consumer brand websites and landing pages.
• Ensure websites remain current, compliant and optimised.
• Improve website speed, usability and mobile responsiveness
• Coordinate website development projects with internal teams and external partners
• Ensure consistent digital brand standards across all platforms.

3. Search Optimisation (SEO)

• Develop and execute SEO strategies to improve organic visibility.
• Conduct keyword research and competitor analysis.
• Optimise website structure, metadata and content.
• Monitor technical SEO health and resolve issues.
• Improve search rankings and organic traffic across the portfolio.
• Optimise content for emerging AI-powered search platforms and answer engines.

4. Digital Analytics & Marketing Intelligence

• Develop and maintain marketing dashboards and reporting frameworks.
• Analyse website, campaign and consumer behaviour data.
• Measure digital marketing effectiveness and identify optimisation opportunities.
• Deliver actionable insights and recommendations to Brand Managers and Marketing Leadership.
• Support marketing planning with consumer and market intelligence.

5. Performance Optimisation

• Monitor digital performance across all consumer brands.
• Optimise website conversion rates and user journeys.
• Conduct A/B testing and user experience impr

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