Digital Campaign Specialist Lead

takealot.com · Cape Town, Western Cape

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Purpose of the role

To manage the performance of the digital campaign Specialist and drive improvements in the way they work.

Managing a team of Digital Campaign Specialists to ensure effective campaign planning and execution, against set targets and budgets.
Manage the full life cycle involvement in digital advertising campaigns from enquiry stage to campaign completion. This involves, but not limited to Insertion order and contract completion; ensure work does not commence without signed insertion orders
Prompt buyers and suppliers for briefs, check stock Liaise with client on creative assets; manage through to approval
Load campaigns timeously Compile POE once campaign is live
Provide detailed analysis and reports to clients on campaign performance and delivery together with invoice
Work with the Advertising Sales Team Leader to find ways to improve the way Digital Campaign Specialists work with the
Advertising Sales Specialists to execute and report on campaigns.
Identify opportunities to improve campaign results and budget savings through innovative campaign production
Wholistic monitoring on schedule delivery and find ways to optimize based on clients success metrics
Wholistic analysis of campaign performance and delivery
Troubleshoot targeting issues, resolve any traffic issues and reconcile discrepancies
Evaluation of advertising campaigns against in-house campaigns; reporting and success measurement.

Diploma or Advanced Certificate in Marketing/Advertising or Preferably: At least 5 Years Experience and Matric
Must have an understanding of digital marketing
Must have experience with DFP | Google Ad Manager or similar ad serving tools
At least 3 years digital campaign management experience is a prerequisite
Experience in managing a team of people

Leadership
Smart, hard-working, with demonstrable integrity
A passion online | digital marketing is essential
Bias towards action and solution-oriented
A self-starter and fast learner with an active thirst for knowledge
Willing to take direction and able to work independently, demonstrating initiative
Highly organised with meticulous attention to detail
Ability to multi-task and to meet tight deadlines
Comfortable working under pressure in a fast-paced environment