Digital Account Manager - Retail Media
takealot.com · Cape Town, Western Cape
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Start free — we apply for you →- In this role you will be working with our community of Marketplace sellers, equipping them with the knowledge, strategy, and hands-on support needed to unlock the full potential of Takealot's self-service Sponsored Advertising platform . Sitting at the exciting intersection of retail media and e-commerce you will be responsible for driving advertising revenue, accelerating seller growth, and shaping the future of retail media on Africa's largest online shopping destination.
You will manage a portfolio of Marketplace sellers, driving adoption and performance on Takealot's Sponsored Advertising platform while consistently achieving retail media revenue targets . You will combine strong consultative sales skills with deep platform expertise and a data-first mindset to deliver measurable results for sellers and for Takealot.
- Retail Media Sales & Revenue Growth: Consistently meet and exceed advertising sales targets; proactively identify and convert upsell opportunities across seller accounts.
- Seller Onboarding & Platform Enablement: Drive adoption of Takealot's self-service Sponsored Advertising platform by Marketplace sellers; deliver platform training and skills transfer, ensuring sellers can independently operate and optimise campaigns.
- Strategic Account Management: Serve as the primary point of contact for the portfolio of sellers; build trusted, long-term partnerships that deepen seller engagement and increase advertising investment over time.
- Media Planning & Consultative Selling : Develop tailored media plans and advertising strategies for top-tier sellers, aligned to their business objectives, seasonal peaks, and product launch calendars; present compelling, data-backed recommendations.
- Campaign Performance Management: Monitor live campaign performance against agreed KPIs e.g. ROAS, CTR, conversion rate, spend pacing; generate regular performance reports weekly/monthly/quarterly and deliver actionable optimisation insights to sellers.
- Campaign Execution & Coordination: Coordinate the collection of creative assets; manage the integration of booked campaigns into the marketing calendar; liaise with retail marketing managers to ensure on-time, on-brief delivery.
- Billing & Financial Operations : Ensure managed services campaigns are invoiced accurately and on time each month; oversee reconciliation and invoice adjustment processes.
- Seller Acquisition: Develop and implement acquisition strategies to grow the base of sellers investing in advertising on the platform.
- Cross-functional Collaboration: Work closely with creative, analytics, campaign management, and CRM teams to ensure seamless execution and alignment with client objectives; support Marketplace Account Managers to drive advertising uptake across their key accounts.
- Seller Education & Content Development: Contribute to the development and hosting of educational webinars and training sessions; collaborate with the analysts and product team to produce seller-facing case studies and adoption/retention enablement materials.
- Platform Issue Resolution: Act as the first point of escalation for seller platform queries; escalate operational and technical issues to the relevant engineering and product teams and manage resolution timelines.
- Market & Platform Intelligence: Stay current with retail media trends, platform updates, and competitive marketplace advertising developments; share insights internally to inform product and commercial strategy.
QUALIFICATIONS, COMPETENCIES & EXPERIENCE
Essential
- English proficiency spoken and written — essential for seller communication, platform training, and skills transfer with sellers as well as all stakeholder communication.
- Bachelor's Degree or Advanced Diploma in Marketing, Business, Commerce, or a related field. In the absence of a formal qualification, a minimum of 5 years of demonstrated account management experience will be considered.
- Minimum 3 years' experience in advertising/media sales and/or account management, with a proven track record of achieving or exceeding revenue targets.
- Solid experience in digital marketing and advertising search, display, sponsored ads, or programmatic.
- Demonstrated ability to use data and campaign metrics to drive commercial recommendations and client decision-making.
- Strong consultative sales skills with a track record of managing and growing a portfolio of accounts.
- Excellent relationship management skills — ability to build trust and rapport
Advantageous
- Experience working in or with e-commerce marketplaces e.g. Takealot, Amazon or similar.
- Familiarity with retail media platforms and self-service advertising tools
- Experience with campaign analytics platforms.
- CRM platform experience and comfort working with performance dashboards and reporting tools.
The Environment
- takealot.com employees are entrepreneurial and dynamic, smart, customer-centric, fun and have the shared ambition of takealot.com being the leading e-commerce company in Africa.
- We have fun, work hard, take ownership, work in teams to create solutions, and are always open to direct feedback/new ideas on where we can improve.
- We are short on ego and high on output.
- We are doers and not only thinkers, it's all in the execution after all. We love what we do and what we are creating.