Developing Markets Lead – Africa
Sun International · Johannesburg, Gauteng
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- The Developing Markets Lead – Africa is responsible for enabling SunBet's growth across developing African markets through two key mandates: leading the end-to-end operational delivery of new country launches and supporting the ongoing commercial performance of existing African markets.
- The role coordinates market entry, licensing, regulatory compliance and cross-functional delivery, while translating market intelligence and player insights into targeted commercial actions that drive player acquisition and revenue growth
Core behavioural & Technical / proficiency competencies
Behavioural
- Continuous Improvement
- Integrity
- Teamwork
- Collaboration
- Transparency
- Adaptability
- Problem-Solving
- Customer Centricity
- Lifelong Learning
- Respect for Diversity
Technical
- Online Gaming & Sports Betting Industry Knowledge
- African Market Operations
- Market Entry & Launch Management
- African Gambling Regulatory Frameworks
- Gambling Licensing & Compliance
- Commercial & Market Performance Management
- CRM, VIP & Player Lifecycle Management
- Player Behaviour Data Analysis & Interpretation
- Market & Competitor Intelligence
- Player Acquisition & GGR Performance Analysis
- Cross-functional Project Management
- Payment Infrastructure, Mobile Money Networks & Gateways
- Stakeholder Management & Influence
- Strategic & Commercial Decision Making
- Report Writing, Market Briefing & Strategic Communication
Job Requirements
Qualifications
- BCom / Business Administration Degree or equivalent
- Key Gaming Licence NGB, where applicable
Experience
- 8–10 years' experience in the online gaming or sports betting industry
- Experience in African market operations, commercial management and/or product roles
- Demonstrated experience coordinating cross-functional teams towards shared commercial or project delivery outcomes
- Exposure to African market operations and regulatory environments
- Experience working with CRM, VIP, Product and/or Sportsbook teams within a commercial gaming environment
- Understanding of gambling licensing and compliance processes across African jurisdictions
- Experience interpreting player behaviour and market intelligence to support commercial decision-making
- Experience coaching and developing junior team members
- Willingness and ability to travel to operating markets as required