Dealer Principal - Dealership exp. only
Bonafide Human Capital · Johannesburg South, Gauteng
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Start free — we apply for you →A vacancy for an EE Dealer Principal exists at our well- known automotive dealer client based in JHB South.

Purpose of the Role:
The Dealer Principal is responsible for the overall strategic, operational, and financial management of the Branch.
This includes leading all dealership functions across three sites to ensure profitability, compliance, customer satisfaction, and operational excellence.
The role requires a strong focus on leadership, business development, performance management, and ensuring that all departments — including Sales, Service, Parts, and Administration — achieve their targets in line with company objectives.

Qualifications & Experience:
* Matric (essential); Tertiary qualification in Business Management or related field
(advantageous).
* Minimum 8–10 years experience in the motor industry, with at least 5 years.
* Proven track record as a Dealer Principal/General Manager/Branch Manager/New
Vehicle Sales Manager
* Strong understanding of dealership operations including Sales, Service, Parts, F&I, and
Admin.
* Valid South African driver’s license and clear criminal/credit record.

Key Performance Indicators (KPIs):
* Dealership profitability and cost control.
* Sales volume and market share growth.
* Customer Satisfaction Index (CSI) scores.
* Staff retention and development.
* Compliance and audit results.
* Operational efficiency and brand standards adherence.