Data, CRM & Retention Manager
Kontak Recruitment · Cape Town, Western Cape
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Start free — we apply for you →- An international group of premium pet nutrition, raw feeding, and natural pet wellness brands is building an e-commerce and commercial team in Cape Town to support multiple B2C brands across international markets.
- The Data & Retention Manager will own customer data, analytics, pricing and margin analysis, email operations and CRM automation across the portfolio.
Minimum Requirements
- Degree in Mathematics, Computer Science, Business Analytics or a related field, or equivalent experience.
- 4+ years' data analytics, customer analytics or marketing analytics experience.
- Strong experience with analytics tools and dashboard development.
- Expert knowledge of email platforms and automation workflows.
- Experience managing CRM or marketing automation platforms.
- Comfortable with SQL or similar data-query languages, or willing to learn.
- Demonstrable experience using AI tools in analytics and business intelligence.
- Previous experience working with EU and/or US B2C consumer markets is essential.
- Expert knowledge of customer lifecycle, retention and segmentation.
- Comfortable working within a fast-moving and changing commercial environment.
- UK market exposure and FMCG experience would be advantageous.
Duties and Responsibilities
- Develop customer data strategy, segmentation, LTV models, cohort analysis, attribution and journey tracking across all brands.
- Analyse pricing, margins and promotional impact by product, brand and customer segment.
- Own and chair regular data reviews, presenting customer and commercial insights to senior stakeholders.
- Build and maintain brand-level and consolidated reporting dashboards.
- Manage the email send calendar, segmentation and deployment for campaign and B2B communications.
- Own lifecycle and CRM automation, including welcome, post-purchase, re-engagement, win-back, loyalty and abandonment journeys.
- Manage the CRM agency, automation builds, timelines and deliverables.
- Use AI tools to support customer analysis, forecasting, segmentation, pricing analysis and reporting.