Customer Marketing Manager -Midrand

The Coca-Cola Company · Johannesburg, Gauteng

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Job Description

Coca Cola Beverages South Africa has an exciting opportunity in the Sales & Marketing Department. We are looking for seasoned individual with necessary skills & experience for a Customer Marketing Manager role.

Key Duties & Responsibilities Key Outcome

Customer Marketing Strategy & Execution

Develop and implement customer marketing strategies aligned to channel priorities, shopper insights, Route-to-Market RTM objectives, and Annual Business Plans ABP to drive sustainable volume, revenue, and market share growth.

Shopper & Category Management

Lead category and shopper marketing initiatives by analysing customer, shopper, and market insights to identify growth opportunities, optimise assortment, improve category performance, and strengthen in-store execution effectiveness.

Channel & Customer Business Planning

Partner with Sales, Trade Marketing, Revenue Growth Management RGM, and Key Account teams to develop customer business plans, promotional calendars, activation plans, and commercial initiatives aligned to customer and channel priorities.

Commercial Performance & Revenue Growth

Drive commercial performance through customer-specific initiatives, promotional effectiveness, pricing support, pack mix optimisation, and activation strategies that improve customer profitability, category growth, and market share.

Customer Insights & Analytics

Analyse customer, category, shopper, and market performance data to identify business opportunities, customer trends, execution gaps, and strategic interventions that support business growth and improved customer engagement.

Promotional & Activation Governance

Lead governance of customer marketing campaigns, trade activations, category initiatives, and customer promotional programmes to ensure alignment to brand standards, commercial objectives, and ROI expectations.

Budget & Trade Investment Management

Manage customer marketing budgets, trade investments, promotional spend, and category initiatives to ensure financial governance, budget compliance, and effective return on investment.

Cross-Functional Collaboration & Stakeholder Engagement

Collaborate with Sales, Trade Marketing, Supply Chain, Marketing, Finance, RGM, and external customers to align customer strategies, improve execution quality, and strengthen commercial partnerships.

Team Leadership & Capability Development

Lead, coach, and develop Customer Category Specialists to strengthen analytical capability, customer engagement, category management execution, and overall team performance.

Continuous Improvement & Innovation

Drive continuous improvement, innovation, and best-practice customer marketing initiatives to improve customer experience, category leadership, shopper engagement, and commercial effectiveness.

Functional Capabilities

KBI

Skills, Experience & Education Education

Bachelor's Degree in Marketing, Business Management, Commerce, or related field.
Postgraduate qualification will be advantageous.

Experience

6-10 years of experience in FMCG Customer Marketing, Category Management, Trade Marketing, or Commercial Experience.
Proven experience in customer planning, shopper marketing, and category management.
Experience managing trade investments, customer activations, and commercial performance analytics.
Leadership experience managing customer or category-focused teams.

Skills

Deadline:18th August,2026