CRM Specialist

Hollywoodbets · Durban, KwaZulu-Natal

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Responsibilities

We have an amazing opportunity for a CRM Specialist to be based in Umhlanga, Durban . Do you think you have what it takes to be our newest Purple Star?

With Hollywoodbets You Will

Innovate and create as part of a like-minded, authentic Team eager to achieve goals.
Embrace challenges and the thrill of working in a vibrant and fast-paced industry.
Grow with our development plans and culture that allows you to further your career.

Minimum 3-5 years' experience working with CRM platforms, marketing technology solutions, or customer engagement systems.
Experience managing and executing CRM campaigns.
Experience working with CRM vendors and third-party technology providers.
Experience gathering business requirements and producing BRD documentation.
Experience troubleshooting system and data-related issues.
Experience working with reporting tools, analytics, and customer data environments
Bachelors Degree or Diploma in Information Technology, Business Information Systems, Marketing, Data Analytics, Computer Science, or a related field.

Operational

CRM Platform Administration & Maintenance

Manage the day-to-day operation and maintenance of CRM platforms.
Monitor CRM platform health, performance, and availability.
Ensure all CRM systems are functioning optimally and meeting business requirements.
Identify, investigate, and resolve platform issues, escalating where necessary.
Coordinate with internal technology teams and external service providers to address incidents and service disruptions.
Assist with system configuration, platform optimization, and environment management.
Support CRM platform upgrades, releases, testing, and deployments.
Maintain user access controls, platform settings, and operational governance processes.

Campaign Execution & Marketing Support

Work closely with Marketing, CRM, Loyalty, Customer Experience, and other business stakeholders to execute customer engagement campaigns.
Review campaign briefs and translate business requirements into CRM campaign configurations.
Build, configure, test, schedule, and deploy customer communication campaigns across multiple channels.
Ensure campaigns are delivered accurately and in accordance with business requirements.
Validate customer targeting, segmentation, audience selection, and campaign logic.
Monitor campaign performance and provide executional support to stakeholders.
Identify opportunities to improve campaign effectiveness through automation and process enhancements.
Support A/B testing and campaign optimization initiatives.

Data Management & Data Quality Assurance

Monitor CRM data integrations and ensure data feeds are operating correctly.
Conduct routine audits of customer data, campaign data, and reporting datasets.
Investigate data discrepancies and coordinate corrective actions with relevant stakeholders.
Ensure data accuracy, completeness, consistency, and integrity across CRM platforms.
Validate customer segmentation rules and audience data used for campaigns.
Monitor data synchronization between CRM platforms and connected business systems.
Support compliance with data governance and reporting standards.
Maintain documentation relating to data structures, integrations, and validation procedures.

Reporting & Analytics Support

Support the maintenance and administration of CRM reporting environments.
Ensure CRM reports and dashboards remain accurate and up to date.
Validate reporting outputs before distribution to stakeholders.
Troubleshoot reporting issues and data anomalies.
Work with the CRM Product Owner and data teams to improve reporting capabilities.
Assist with campaign performance reporting and operational KPI tracking.
Generate recurring operational and campaign reports as required.
Ensure reporting processes align with business and governance requirements.

CRM Enhancement & Roadmap Delivery

Work closely with the CRM Product Owner to support CRM platform roadmap initiatives.
Identify opportunities for automation, optimization, and platform enhancements.
Gather business requirements from stakeholders and translate them into functional deliverables.
Participate in solution design discussions with technical teams and CRM vendors.
Assist in prioritizing enhancement requests and change initiatives.
Track progress of approved enhancements through delivery and implementation.
Conduct user acceptance testing UAT and post-implementation validation.
Support adoption and change management activities relating to platform enhancements.
Business Analysis & Documentation
Create and maintain Business Requirements Documents BRDs, functional specifications, process documentation, and operational procedures.
Document business needs, workflows, use cases, system changes, and enhancement requests.
Ensure all requirements are clearly articulated and aligned to business objectives.
Facilitate discussions between business stakeholders and technical teams to ensure a common understanding of requirements.
Maintain comprehensive records of platform configurations, integrations, and operational processes.
Support process improvement initiatives through accurate and detailed documentation.

Stakeholder & Vendor Management

Act as a key point of contact between business users, technology teams, and CRM service providers.
Develop and maintain effective working relationships with internal and external stakeholders.
Coordinate investigations, technical support activities, and enhancement requests with vendors.
Participate in regular service review meetings with external providers.
Monitor vendor performance against agreed service levels.
Ensure issues and risks are communicated effectively to relevant stakeholders.

CRM Platforms e.g., XtremePush, Smartico, Salesforce Marketing Cloud, Braze, HubSpot, Adobe Campaign, or similar.
Customer segmentation and audience management.
Data integration and API concepts.
Marketing automation platforms.
Campaign management and customer journey orchestration.
Data validation and reporting methodologies.
UAT testing and release management processes.
SQL or data query experience would be advantageous.

Apply Before 09/11/2026