Coordinator Marketing & PR

Job Summary

• To assist the Marketing and Communications team with general marketing and administrative functions, reporting to the Marketing & Communications Director. This is a technical and administrative role, which requires strong organisational skills as well as an understanding of branding and marketing.

KEY ROLE RESPONSIBILITIES this list is not exhaustive

Databases

• Maintain and compile all outlet databases and securely share for upload to Global CRM team.

Reviews & Feedback

• Respond to all online reviews, queries and comments for all outlets, maintaining a 100% response rate.
• Field general marketing and CSR enquiries.

Press

• Track, file and save all coverage for the Resort and all outlets.
• Compile all press clippings and submit on Smartsheet monthly.
• Assistance with profiling, uploading and input to Sales Force for all hosted media
• Assistance with booking itineraries and coordinating stays for media guests
• Assistance with monthly reporting for the Resort and as required by Global Office.
• Share marketing highlights deck on monthly basis to the Resort including all marketing and comms activity including events, advertising, clippings, media hosting, etc.

Content

• Update and maintain third party website content and news Virtuoso, Signature, Traveller made, Leonardo, Wetu, FHR, Amex, Skylark, Atta etc
• Assist with content uploading for Box and Bams
• Updating of all price lists and menus across all platforms e.g. Dine plan etc.
• Update all content on all external websites on which we appear - listings or other.
• Update all online channels and listings, with the assistance of the team.
• Assist with images and copy for 3rd party websites, including Dine plan.
• Assist with image and copy checking.
• Update Google Content, with assistance from team
• Assist with all RFPs.
• Quotes, vendor apps, invoicing, POs, payments, and other procurement/accounts functions
• Load offer sheets and other forms for global office
• Complete comp requests, and other forms/documents for internal processes
• Ensure all media accommodation bookings are correctly processed.
• Assist in itinerary creation, coordination and sharing for press trips.
• Ensure all marketing initiatives and collateral are distributed to all relevant colleagues timeously.
• Sourcing of various gifting and décor options
• Maintain stock levels of all collateral and gifting - within marketings control.
• Assist with the organising of events and hosting as required.

Admin

• Load offer sheets and other forms for global office
• Complete comp requests, and other forms/documents for internal processes
• Assist in the scheduling of all marketing calendars: advertising, listings, editorial etc.
• Assist in budget management.
• Assist with procurement and Iscala
• Assist with all quotes, vendor apps, invoicing, POs, payments, and other procurement/accounts functions.
• Keep track of all listings and memberships and manage these.
• Assistance in the maintenance of all online channels and listings
• Update all content on all external websites on which we appear - listings or other.
• Update all online channels and listings, with the assistance of the team.
• Acquire databases from each outlet, clean, update, save and send to global - monthly.

Marketing and Market research

• Assist in the sourcing of gifting and décor and samples.
• Assist in prepping gifts and media packs.
• Assist with the organising of all events and hosting.
• Manage and track all contracts.
• Ensure all media accommodation bookings are correctly processed.
• Attend operational and other resort meetings on behalf of marketing and report back.
• Monthly: Report on all marketing measurables: google analytics, social, digital campaigns etc

General

• Act as Brand Custodian for One&Only Cape Town
• Perform other duties as assigned by Director S&M or Manager Marketing & PR
• Ensure global office, PR agencies and RSO are always in the loops of your projects, work, and initiatives - when relevant
• Assist with the delivery and implementation of marketing/communication plan to deliver resort objectives.
• Assist in the conceptualisation and implementation of all marketing and PR initiatives for the departmental goal of generating and retaining business and revenue.
• Ensure the measurement of performance/success of marketing activity against clear objectives/goals/targets.
• Identify opportunities for engagement and improvement.
• Creative thinking and idea generation
• Ensure revenue generation activities are always prioritised.
• Ensure all OOCT communications and collateral matches brand positioning, is strategically correct, and is brand compliant.
• Act with a degree of independence as liaison with both internal and external clients. Handle clients' requests and complaints as appropriate.
• Support sales source market development with marketing and pr activities

SKILLS

• Tertiary Qualification
• At least 1 year experience
• Excellent English communication skills - verbal and written
• Must have their "finger on the pulse" of what is trending - both worldwide and locally
• Ability to manage multiple projects in a fast-paced environment, and comfortable, confident and enthusiastic when working with tight deadlines
• High-level understanding of Adobe Acrobat, Salesforce, PowerPoint and Excel.
• Excellent attention to detail and accuracy
• Must have own transport
• Organised, responsible and solutions orientated
• Proven communication, project management, and organisational skills.
• Proven ability to work effectively within a cross-departmental team