Content & Socia Media Manager

Introduction

The National Content & Social Media Manager is responsible for driving the social media presence, digital engagement and online reputation of a national shopping centre portfolios in Gauteng. This role combines content creation, community management and performance monitoring to ensure each centre maintains a strong, engaging and results-driven social media presence. The successful candidate will be passionate about digital storytelling, customer engagement and delivering measurable marketing results across multiple brands and locations.

Duties & Responsibilities

• Develop and implement monthly social media content calendars across multiple shopping centres.

• Travel to shopping centres nationally to capture high-quality photography, videography and social media content.

• Create engaging content including posts, stories, reels, short-form videos and campaign assets.

• Write compelling, brand-aligned social media copy.

• Schedule and publish content across all social media platforms.

• Manage online communities by responding to comments, messages, reviews and customer enquiries.

• Monitor social media trends and identify opportunities to increase engagement, reach and follower growth.

• Track and report on key performance indicators including reach, impressions, engagement rates, website traffic, follower growth and campaign performance.

• Compile monthly social media reports and performance presentations.

• Work closely with marketing managers, centre management teams and tenants to source content and support marketing campaigns.

• Ensure brand consistency across all social media platforms.

• Support centre events, promotions and activations through live content creation and social media coverage.

• Monitor competitor activity and provide recommendations to improve performance.

• Assist with online reputation management and customer service escalations where required.

Desired Experience & Qualification

• Diploma or Degree in Marketing, Digital Marketing, Communications, Journalism, Public Relations or a related field.

• Minimum 3–5 years' experience in social media management, content creation or digital marketing.

• Strong photography and videography skills.

• Experience creating content for Instagram, Facebook, TikTok, LinkedIn and other social media platforms.

• Excellent copywriting and communication skills.

• Strong understanding of social media analytics, KPI tracking and reporting.

• Experience using Meta Business Suite and other social media management tools.

• Ability to analyse data and provide actionable recommendations.

• Valid driver's licence and willingness to travel nationally.

• Ability to manage multiple brands and deadlines simultaneously.