Chief Marketing Officer

MINIMUM REQUIREMENTS

• Bachelors degree required in marketing or related qualification • Previous experience in complex stakeholder environments including a proven track record of accomplishment in a matrixed, fast-paced, rapidly growing, and customer centric environment • Post graduate or advanced degree will be an added advantage • 10+ years of experience in marketing and communications with brand-oriented organisations or organisations in corporate marketing of which 5 years must be in marketing and communications with brand-oriented organisations or organisations in corporate marketing at executive level. • 10+ years of experience in planning, developing and launching of products/services. • Minimum of 10 years of business and/or consulting experience • Previous senior management position in an organisation which included direct reports. • A proven ability to lead transformation and turnaround initiatives experience. RESPONSIBILITIES:

• Contribute to the development of and operate according to the organization 5-year strategic plan and annual business plan. Develop, implement and manage the Marketing and Communications Strategy

• Translate the 5-year strategy into annual plans and budgets.
• Develop and implement the Marketing and Communications strategy and budget aligned with the overall Brand SA business plan for the year.
• Facilitate EXCO and stakeholder input to ensure buy-in on the M and C strategy.
• Finding creative ways to achieve more with less (e.g. sponsorships)
• Recruit matched marketing funds from the private sector
• Invoke inspiration through the marketing and communications strategy to inspire stakeholder buy-in and current and future employees to work for organization
• Ensure recruitment and management of suppliers for marketing and communications.
• The marketing and communications strategy must lead to the creation of corporate messaging and targeted marketing and communication methods to drive and influence company goals of building organization and reputation
• To ensure that the marketing and communications strategy (including a fundraising and resource development strategy, brand position and value positioning strategy) is translated into a framework and then cascaded to relevant employees so that they understand how they must develop their action plans.
• Identify market/customer opportunities, manage positioning strategy and develop supporting tools for the Strategic Partnering and Market Expansion initiatives
• Generate innovation in the activation of strategy to be more effective in achieving organization
• Input into research strategy and briefs for the brand intelligence function of the organization
• Develop marketing and communication action plans to bring the strategy alive (including an issue

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