Channel Sales Engineer - CCTV & Electronic Security

Introduction

Location: Woodmead, Sandton, Johannesburg

Employment Type: 1-Year Fixed-Term Contract

Probation: 3 Months

Potential: Permanent opportunity based on performance

Salary: R30,000 – R55,000 CTC per month, including an allowance, depending on experience and qualifications

POSITION OVERVIEW

We are seeking an experienced and commercially driven Channel Sales Engineer to join a leading provider of CCTV, electronic security and surveillance solutions.

The successful candidate will be responsible for developing and managing channel partnerships, driving sales through dealers, distributors, installers and system integrators, providing technical and commercial support, and identifying new business opportunities.

This is a mid-to-senior level position requiring a strong combination of CCTV industry knowledge, channel sales, business development, strategic relationship management and commercial acumen.

The ideal candidate will have proven experience within the CCTV and electronic security industry, together with an established network or understanding of dealers, distributors, installers, integrators and other channel partners. The candidate should be commercially focused and capable of developing sales strategies, forecasting revenue, identifying new market opportunities and contributing to long-term business growth.

Duties & Responsibilities

Channel Strategy & Business Development

Develop and implement effective channel sales strategies across traditional and emerging markets.

Develop channel development plans aligned with overall business and marketing objectives.

Identify new business opportunities, market segments and potential revenue streams.

Research and analyse market conditions, competitor activity, emerging technologies and industry trends.

Identify opportunities to increase revenue, market share and channel penetration.

Develop sales forecasts, growth projections and channel performance plans.

Monitor channel strategy execution and recommend adjustments where necessary.

Develop initiatives to generate leads and increase sales through channel partners.

Explore new business opportunities and strategic initiatives that support sustainable company growth.

Contribute to the development and implementation of long-term business objectives.

Channel Partner & Relationship Management

Build and maintain strong relationships with customers, dealers, distributors, installers, system integrators, vendors and strategic partners.

Identify, research and evaluate potential new channel partners.

Assess prospective partners based on their capabilities, market coverage, customer base, technical expertise and commercial potential.

Develop structured communication and collaboration plans for new and existing partners.

Expand and strengthen the company's dealer, distributor, installer and integrator network.

Maintain regular engagement with key regional customers and channel partners.

Gather market intelligence and customer feedback and provide actionable recommendations to management.

Work closely with channel partners to jointly promote products, generate opportunities and increase sales.

Develop and manage strategic partnerships that support long-term business growth.

Sales & Revenue Growth

Drive product sales and revenue growth through the channel partner network.

Develop and manage sales pipelines and proactively follow up on sales opportunities.

Support channel partners throughout the sales process, from opportunity identification through to order conversion.

Communicate product information, solutions, pricing structures and sales policies effectively.

Identify opportunities to increase customer acquisition, product penetration and market share.

Participate in commercial negotiations with dealers, distributors, agents and other channel partners.

Monitor sales activities and partner performance against agreed targets.

Develop initiatives to improve sales performance and channel productivity.

Work with sales and marketing teams to develop tools, resources and collateral that support partner sales activities.

Technical & Product Support

Develop in-depth knowledge of the company's CCTV and electronic security product portfolio.

Provide sales and technical support to customers and channel partners.

Understand customer requirements and recommend suitable security and surveillance solutions.

Support product demonstrations, technical presentations and customer consultations.

Assist channel partners with product positioning, solution selection and technical queries.

Maintain current knowledge of developments in CCTV, surveillance, access control and electronic security technologies.

Work closely with internal technical, product and sales teams to ensure effective customer and partner support.

Market Development & Brand Promotion

Execute sales and marketing plans in line with overall business objectives.

Plan and support product launches, demonstrations, exhibitions, customer events and promotional activities.

Promote the company's product portfolio and value proposition within the target market.

Develop initiatives to reach end users through channel partners.

Work with sales and marketing teams to develop effective sales tools, presentations and marketing collateral.

Monitor competitor products, pricing, market positioning and promotional activity.

Research emerging market and technology trends and identify opportunities for new products and solutions.

Recommend strategies to strengthen brand awareness and market presence.

Strategic Partnerships & Growth Planning

Develop and manage strategic partnerships that contribute to revenue and market growth.

Strengthen internal and external relationships to increase lead generation and market share.

Build effective cross-functional relationships between sales, marketing, technical, product and management teams.

Develop partnership strategies that support sustainable, long-term growth.

Contribute to business development plans, sales forecasts and growth projections.

Assist management in identifying strategic opportunities and potential new markets.

Present business development, marketing and growth opportunities to senior management where required.

Support the development of long-term business objectives and strategies.

RFPs, Proposals & Commercial Documentation

Prepare and coordinate documentation required for Requests for Proposals (RFPs), tenders and commercial opportunities.

Assist with proposals, product documentation, presentations and supporting sales materials.

Ensure customer and channel requirements are accurately captured and communicated internally.

Coordinate with relevant internal teams to ensure proposals and submissions are commercially and technically sound.

Reporting & Analysis

Monitor channel performance, sales activity, pipeline development and revenue forecasts.

Prepare regular sales, market and business development reports.

Analyse sales and market data to identify opportunities, risks and areas for improvement.

Assess sales, marketing, supplier and vendor operations and recommend improvements where required.

Maintain accurate records of customers, partners, opportunities and sales activities.

Provide management with regular feedback regarding market developments, competitor activity and customer requirements.

Desired Experience & Qualification

Education

A Bachelor's degree or relevant diploma in one of the following fields would be advantageous:

Business Administration

Marketing

Electronic Engineering

Electrical/Electronic Engineering

Information Technology

Computer Science

Network Communications

Finance

Sales

Or a related technical or commercial field

A postgraduate or master's qualification would be advantageous but is not essential.

ESSENTIAL EXPERIENCE

5+ years' experience in sales, channel sales, business development, technical sales or a related commercial role.

Strong and demonstrable experience wit