Channel Manager

Job Description

• We are seeking a dynamic and results-driven Channel Manager to lead and expand our Microsoft Surface partner channel. In this role, you will drive revenue growth and channel expansion by building a healthy, qualified pipeline, onboarding and activating resellers, enabling partners through targeted training and toolkits, and ensuring disciplined operational execution.

Key Responsibilities

• Sales Performance & Target Delivery: Achieve monthly, quarterly, and annual revenue targets through disciplined reseller channel execution. Drive strong revenue growth across quarters and increase attach rates for accessories and extended warranties.

• Pipeline & Account Management: Maintain weekly pipeline hygiene compliance with clear opportunity staging, next steps, and realistic close dates. Accelerate deal progression by conducting proof-of-concepts, trials, and live demos while conducting regular account engagement touch-points across key partners.

• Reseller Onboarding, Segmentation & Activation: Maintain a comprehensive reseller database aligned with Microsoft account lists. Classify and segment partner tiers , onboard new strategic resellers with complete starter kits within two weeks of signup, and drive active revenue generation across the reseller base.

• Training & Partner Readiness: Plan and deliver comprehensive onboarding and product enablement sessions. Drive partner certification rates and maintain up-to-date, co-branded sales enablement toolkits for reseller sales teams.

• Marketing & Campaign Execution: Collaborate with resellers to execute targeted co-marketing demand generation campaigns. Oversee regular partner marketing communications, maintain email/promotional cadences, and track open rates, click-throughs, and campaign conversions to optimize ROI.

• New Channel & Strategic Initiatives: Expand into non-traditional channels (Retail and Telco), lead monthly check-ins with newly onboarded partners to remove operational blockers, and actively manage monthly deal registrations, renewals, and partner loyalty program participation.

• Operational Excellence & Compliance: Align weekly stock and inventory forecasting against pipeline demand. Manage deal registration approvals, handle monthly finance provision submissions, oversee end-to-end RMA/warranty administration, and resolve operational blockers swiftly.

• Reporting & QBR Contribution: Ensure high CRM data hygiene and submission timeliness. Deliver key reseller performance metrics, market insights, and strategic updates for Quarterly Business Reviews (QBRs).

Requirements & Qualifications

• Experience: 3–6+ years in channel sales, partner development, or business development within the technology sector.

• Education: Diploma or Degree in Business, Marketing, IT, or a related field (advantageous).

• Skills: Strong expertise in channel sales motions, CRM discipline, quoting, deal registration, and forecasting tools (e.g., Excel, Monday.com, or CRM platforms).