Certified Pre-Owned (CPO) Manager

Introduction

Our client is a globally recognised automotive manufacturer committed to delivering quality vehicles, innovative mobility solutions, and exceptional customer experiences. Their focus on dealer excellence, operational performance, and long-term brand value makes them an employer of choice within the automotive industry.

Description

Drive the success of a nationally recognised Certified Pre-Owned programme while shaping dealer performance and customer confidence. If you're passionate about the automotive industry and have a strong commercial mindset, this is an exciting opportunity to influence business growth across a national dealer network. Our client is seeking an experienced Certified Pre-Owned (CPO) Manager to develop, implement, and manage its OEM Certified Pre-Owned programme. This strategic role is responsible for growing certified used vehicle sales, protecting brand residual values, ensuring dealer compliance, and enhancing the customer ownership experience through industry-leading standards. Working closely with dealers, Sales, Marketing, Finance, and Operations, you will drive programme performance, optimise profitability, implement best practices, and strengthen the Certified Pre-Owned offering across the dealer network. Our client is a leading global automotive manufacturer committed to innovation, quality, and delivering exceptional customer experiences. They offer a collaborative environment where strategic thinking, commercial excellence, and continuous improvement are valued and rewarded. What You'll Do

• Develop, launch, and manage the OEM Certified Pre-Owned programme.

• Grow Certified Pre-Owned sales volume, profitability, and market share.

• Increase dealer participation through innovative programme initiatives.

• Monitor dealer performance and conduct regular business reviews.

• Implement improvement plans for underperforming dealerships.

• Ensure dealer compliance with OEM certification, warranty, inspection, and customer experience standards.

• Conduct dealer audits to maintain programme integrity.

• Support dealers with used vehicle sourcing, stock mix, and pricing strategies.

• Monitor trade-in performance, auction activity, and gross profit.

• Ensure certified vehicles meet OEM inspection, mechanical, cosmetic, and service history standards.

• Protect residual values through pricing analysis, depreciation monitoring, and market benchmarking.

• Manage warranty programmes, certification processes, roadside assistance, and warranty cost control.

• Develop and execute national and dealer-focused Certified Pre-Owned marketing campaigns.

• Deliver dealer training on vehicle appraisal, inspections, certification, digital retailing, and finance opportunities.

• Manage programme profitability through effective control of warranty, certification, marketing, and operational costs.

What You'll Bring

• Bachelor's Degree in Business Administration, Marketing, Sales, or a related field.

• OEM Certified Used Vehicle accreditation is advantageous.

• 5–10 years' experience within the automotive retail industry.

• 3–5 years' experience managing used vehicle operations.

• Experience working within an OEM or dealer group environment.

• Strong understanding of Certified Pre-Owned programmes.

• Dealer network management experience.

• Strong commercial, financial, and analytical skills.

• Experience with digital vehicle sales platforms.

• Proficiency in Dealer Management Systems (DMS), CRM platforms, and Microsoft Excel.

• Knowledge of vehicle valuation, appraisal, market pricing, auctions, and remarketing.

• Excellent stakeholder engagement, negotiation, and communication skills.

What Success Looks Like

• Growth in Certified Pre-Owned sales and dealer participation.

• Strong dealer compliance with OEM programme standards.

• Improved customer confidence and ownership experience.

• Healthy residual values across the brand.

• Profitable programme management with controlled warranty and certification costs.

• High-performing dealer network delivering consistent customer satisfaction.