Catering Supplies Sales Representative

Introduction

We are seeking a dynamic, customer-focused Foodservice Sales Representative to join our team. The successful candidate will be responsible for promoting and selling a comprehensive range of catering equipment and supplies to restaurants, hotels, cafés, caterers, schools, hospitals, lodges, and other hospitality establishments.

Our product range includes kitchen utensils, cookware, crockery, cutlery, serving equipment, food storage solutions, buffetware, cleaning accessories, and other catering essentials such as spoons, ladles, knives, forks, plates, trays, and small kitchen equipment.

This is an external sales role requiring someone who is passionate about building long-term customer relationships, identifying new business opportunities, and providing customers with the right products to meet their operational needs. The successful candidate will manage an allocated sales territory, conduct regular customer visits, prepare quotations, follow up on enquiries, and consistently achieve sales targets.

The ideal candidate will have excellent communication and negotiation skills, be self-motivated and target-driven, possess a valid driver's licence and own reliable vehicle, and enjoy working independently while delivering exceptional customer service. Previous experience in external sales, hospitality, catering equipment, foodservice, or FMCG will be advantageous.

Duties & Responsibilities

• Develop and grow sales within an allocated territory by identifying and securing new business opportunities.

• Build and maintain strong relationships with restaurants, hotels, cafés, caterers, schools, hospitals, and other hospitality customers.

• Promote and sell a wide range of catering equipment and supplies, including cutlery, crockery, kitchen utensils, cookware, serving equipment, buffetware, food storage products, and cleaning accessories.

• Conduct regular customer visits to understand their operational requirements and recommend suitable products.

• Prepare quotations, process orders, and follow up on customer enquiries to secure sales.

• Meet and exceed monthly sales and gross profit targets.

• Maintain and grow existing customer accounts through regular contact and excellent customer service.

• Introduce new products and promotions to customers.

• Negotiate pricing and terms within company guidelines.

• Monitor competitor activity and market trends and provide feedback to management.

• Ensure accurate product knowledge to effectively advise customers on the best solutions for their business.

• Resolve customer complaints and service issues promptly and professionally.

• Maintain accurate customer records and sales activity using the company's CRM system.

• Plan and manage daily sales routes to maximise customer visits and sales opportunities.

• Prepare weekly and monthly sales reports as required.

• Attend product training sessions, sales meetings, and industry events when required.

• Work closely with internal sales, customer service, and warehouse teams to ensure efficient order fulfilment and customer satisfaction.

• Ensure all company policies and procedures are adhered to while representing the company professionally at all times.

Desired Experience & Qualification

Minimum Requirements

• Grade 12 (Matric).

• Valid South African driver's licence.

• Own reliable vehicle essential.

• Willingness to travel extensively within the allocated sales territory.

• Computer literate with proficiency in Microsoft Office (Word, Excel, Outlook ).

Experience

• Minimum of 5 years' external sales experience in catering equipment, hospitality supplies, foodservice, FMCG, or a related industry.

• Proven track record of achieving or exceeding sales targets.

• Experience in business development and generating new customer accounts.

• Experience calling on restaurants, hotels, cafés, caterers, schools, hospitals, and other hospitality establishments will be advantageous.

• Experience preparing quotations, negotiating prices, and closing sales.

• CRM system experience is advantageous.

Knowledge & Skills

• Strong understanding of catering equipment, kitchen utensils, crockery, cutlery, cookware, and hospitality supplies would be advantageous.

• Excellent communication, presentation, and negotiation skills.

• Strong customer relationship management skills.

• Ability to identify customer needs and recommend suitable products.

• Self-motivated, target-driven, and able to work independently.

• Excellent planning, organisational, and time management skills.

• Professional appearance and ability to represent the company positively.

• Strong problem-solving and customer service skills.

• Ability to work under pressure and meet deadlines.

Advantageous

• Qualification in Sales, Marketing, Hospitality Management, or a related field.

• Existing network of contacts within the hospitality or foodservice industry.

• Experience selling catering equipment, kitchenware, hospitality supplies, or related products.

Package & Remuneration

• Basic salary: R18,000 – R20,000 per month (dependent on experience and qualifications).

• Monthly commission based on sales performance and achievement of targets.

Interested?

Apply Now!!