Casino Content Analyst

Betway Africa · Johannesburg, Gauteng

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What you'll do

  • Support the execution of casino content strategy across brands and markets.
  • Monitor and analyse game and provider performance, identifying trends, risks, and opportunities.
  • Maintain and optimise game portfolios and lobby placements to improve engagement and conversion.
  • Assist in managing relationships with casino content providers, including performance tracking and issue resolution.
  • Track and report on key KPIs, supporting revenue optimisation and content effectiveness.
  • Conduct player behaviour analysis to inform content selection, positioning, and lifecycle management.
  • Support onboarding of new content providers, including coordination and validation activities.
  • Ensure content quality, accuracy, and compliance with platform and regulatory requirements.
  • Collaborate with Product Teams, Marketing, and Operations teams to align content with campaigns and player journeys.
  • Assist with A/B testing and experimentation of lobby layouts and content placements.
  • Maintain documentation and reporting related to content performance and governance

This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow.

What you'll bring

You're someone who brings

  • Strong experience in casino, iGaming, or digital content environments
  • Proven track record of driving content performance and revenue growth
  • Deep understanding of player behaviour and content performance drivers
  • Strong analytical mindset with the ability to translate data into action
  • Strong commercial judgement and decision-making capability
  • Excellent stakeholder management, communication, and influencing skills
  • Ability to align with broader business strategy and product roadmaps
  • Proactive, structured, and outcome-driven mindset

Desirable skills you've got up your sleeve

It would be great if you also have some of the following skills

  • Experience managing large-scale casino content portfolios across multiple markets
  • Strong network within casino providers and partners
  • Understanding of regulatory and compliance requirements
  • Experience with advanced analytics and optimisation tools
  • Familiarity with product delivery frameworks and operating models
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