Capital Sales Engineer - Africa
The Icon Group · Johannesburg, Gauteng
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Why this role exists
Our client has a footprint across Africa, and this role exists to develop, grow and protect long-term
customer relationships across the region, while positioning our client as a trusted solutions partner, not just an equipment supplier.
The Sales Engineer Africa plays a dual role
- a commercial driver, opening new markets and growing existing accounts, and
- a technical advisor, ensuring customers receive fit-for-purpose crushing and screening solutions aligned to their operational realities.
This role is for someone who enjoys building markets, solving problems, travelling, and representing a
strong brand with integrity and confidence.
Duties & Responsibilities
Key Responsibilities
Sales and Market Development
In this role, you will
- Develop new business opportunities across designated African territories.
- Follow up on qualified leads and proactively open new markets through relationship-based selling.
- Engage in cold canvassing and targeted business development in identified regions.
- Build and maintain strong relationships with new and existing customers.
- Deliver professional sales presentations aligned to customer needs and value proposition.
- Grow equipment and spares sales across your customer base.
- Prepare and submit weekly sales reports, forecasts and pipeline updates.
Technical and Solutions Support
You will also
- Support the commissioning of new equipment when required.
- Conduct basic technical assessments and minor repairs where appropriate.
- Assess existing customer machines and provide technical feedback and improvement recommendations.
- Prepare accurate quotations in line with company standards.
- Design crushing and screening plant layouts based on customer requirements and site conditions making use of the company software tools available.
Commercial & Financial Accountability
- Deliver against agreed sales targets and budgets.
- Demonstrate sound commercial and financial judgement in all deals and negotiations.
- Contribute to sustainable, profitable growth rather than short-term wins.
Innovation & Continuous Improvement
- Contribute at least one practical improvement idea per quarter that enhances efficiency, effectiveness, cost-saving or customer experience.
- Share market intelligence and insights to inform product, service and strategy decisions.
Governance, Safety & Professional Conduct
- Adhere to all the clients processes, policies and ISO requirements.
- Uphold health and safety standards at all times on customer sites.
- Represent the company with professionalism, integrity and ethical judgement across all territories.
Desired Experience & Qualification
Preferred Experience Required
- Minimum in a relevant technical field.
- Proven experience in sales, business development or technical sales.
- Demonstrated cross-border sales experience in Sub-Saharan Africa.
- Strong commercial and financial understanding.
- Comfortable working independently, remotely and across multiple regions.
- Computer literate (Excel, PowerPoint, Word)
Preferred Qualifications & Technical Skills
- Matric / Grade 12 (English and Mathematics).
- Relevant technical diploma or degree (Mechanical / Engineering related).
- Sales qualification or diploma (advantageous).
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Preferred Attributes
We are looking for someone who
- Thinks strategically, but executes practically.
- Is confident, professional and ethical in their sales approach.
- Builds trust through consistency, integrity and follow-through.
- Is resilient, self-driven and comfortable working across borders.
- Communicates clearly and confidently with customers at all levels.
- Is a disciplined self-starter with strong planning and organisational skills.
- Enjoys problem-solving and offering solutions, not just products.
- Represents the company with pride, maturity and sound judgement.
Interested?
If interested please email your latest CV to allan@icongroup.co.za