Business Generator
Job Placements · Potchefstroom, North West
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Start free — we apply for you →About the Role
This is a high-impact opportunity to join one of South Africas most established ICT and business technology providers as a Business Generator. You will serve as the engine of the sales department, identifying B2B opportunities and opening doors for the sales team within a fast-paced, results-oriented environment. This role is designed as a career launchpad, offering a clear trajectory into senior sales and account management positions for high performers.
Key Responsibilities
- Conduct high-volume outbound cold calls to prospective B2B clients across various target sectors.
- Identify and engage key decision-makers, qualifying opportunities with purpose and confidence.
- Schedule and hand off high-quality appointments and product demonstrations to the sales team.
- Maintain accurate and detailed records of all outreach and conversations within the CRM system.
- Manage a structured pipeline by following up consistently with leads to maintain sales momentum.
- Collaborate with the marketing and sales departments to refine messaging and improve conversion rates.
- Meet and exceed weekly activity targets, including calls made and qualified leads generated.
Requirements
- Minimum of 1 year of proven experience in cold calling, telemarketing, or lead generation.
- A matric certificate is essential; a qualification in Sales, Marketing, or Business is advantageous.
- Demonstrated track record of meeting or exceeding activity targets and KPIs.
- Exceptional verbal communication and active listening skills with the ability to handle objections effectively.
- Proficiency in using CRM systems and sales tracking tools.
- Stro
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