Business Development Lead

Job Description

• Cape Town-based company that provides a cloud-based license plate recognition LPR and automatic number plate recognition ANPR platform that helps South African communities and law enforcement proactively combat crime is seeking a Business Development Lead BDL who will drive the strategic growth, market expansion, and revenue generation within the Western Cape primary focus on Cape Town and executes national business development initiatives.

Responsibilities

• Strategy & Analysis: Develop and execute a data-driven client acquisition strategy with defined revenue targets. Perform continuous market and competitor analysis to refine P1's unique value proposition and inform go-to-market strategies.
• Proactive Sales & Execution: Drive the full sales cycle to closure supported by Senior Leadership on quotes/contracts. Conduct high-volume presentations, secure Proof of Concepts PoCs/pilots, and establish strategic partnerships across key regional and national sectors.
• Reporting & CRM Compliance: Maintain 100% data integrity on monday.com CRM across all outreach, leads, engagements, and quotes. Deliver weekly pipeline and performance reporting against KPIs and targets.
• Public Safety Networks: Build and maintain strategic relationships with policing bodies SAPS, Metro Police, Community Policing Forums CPFs, City Improvement Districts CIDs, and Ratepayers Associations RAs.
• Intelligence & Brand Growth: Partner with the P1 Investigations Team to identify intelligence stakeholders and support data-gathering outreach. Execute high-impact promotional campaigns to elevate P1's brand presence.
• Seamless Onboarding: Guide new clients through onboarding, establishing communication/response channels alongside Dispatch and Investigations teams, and ensuring timeous client database setup.
• Relationship Management & Upselling: Proactively engage existing clients to drive retention, build brand loyalty, and leverage data-driven insights supported by Systems & Reporting to secure upselling opportunities.
• Success Tracking: Track, elevate, and share client success stories both internally and externally

Minimum Requirements

• Education: Bachelor's Degree or Higher Diploma in Business Administration, Marketing, Sales, or a related field or equivalent practical experience.
• Experience: 5+ years of proven track record in strategic business development, B2B sales, or solution-selling—preferably within the public safety, security, IoT, software-as-a-service SaaS, or surveillance technology sectors.
• Geographic Focus: Strong established networks and market knowledge within Cape Town and the broader Western Cape region.
• CRM Management: Proficient in using CRM platforms experience with monday.com CRM is a distinct advantage for strict pipeline tracking and lead management.
• Sales Execution: Demonstrated ability to manage the end-to-end sales cycle, from cold prospecting and presenting to negotiating high-value contracts and running Proof-of-Concept PoC pilots.
• Data-Driven Approach: Proven capability in market mapping, competitor analysis, and leveraging data/reporting to uncover client upselling opportunities.
• Public Safety Engagement: Experience engaging or collaborating with law enforcement SAPS, Metro Police, local community safety structures CPFs, CIDs, Ratepayers Associations, or private security networks.
• Account Management: Track record of driving client onboarding, maintaining long-term key account relationships, and securing recurring revenue.
• Mobility: Valid South African driver's license and reliable personal vehicle for frequent client and stakeholder visits across the region.
• Communication: Exceptional verbal, written, and presentation skills suited for high-level executive presentations and community engagement.