Brand Specialist - Pharmaceutical
Executive Placements · Greyville
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To build and maintain the corporate and product brands and to assist the Marketing Manager in all activities related to the brand to maximise sales.
Minimum Requirements
o B Sc. (Pharm) / B Pharm or equivalent
o Minimum of 5 years work experience
o Post graduate qualification in marketing or communications (preferable)
o Preferably at least 2 years experience in a sales, product management, branding or advertising role, experience in digital marketing.
Specific SHE Requirements
o Pre-employment, routine, and exit medicals are compulsory due to the nature of the business
o Attendance to SHE-related training is mandatory.
o Adherence to SHE Instructions (Waste Segregation, Water and Energy Saving Initiatives)
o Compliance with SHE Site Rules is compulsory.
o Company uses hazardous and biologically active chemicals. The successful candidate will be required to use proper PPE and will go through medical examinations as per OSH Act requirements.
Key Performance Areas
Develop marketing materials that adhere to all regulatory requirements whilst ensuring they are of maximum benefit to the sales team
o Develops product leave behinds, detail aids for use by sales team in accordance with defined brief.
o Identifies and selects relevant literature to be used as references for promotional material or training material for sales team.
o Arranges printing quotations and overseas the production and receipt of printed marketing materials.
o Identifies promotional items for use as give-aways by the sales team, ensuring that the items are consistent with the Marketing Code. Continuous communication of updates to the sales team of MCA relevant regulations pertaining to new rules/practises.
o Co-ordinate distribution of promotional material to sales team.
o Close liaison with the sales team to assess customer response to promotional material and to ensure that the printed promotional material is being used optimally.
o Create marketing training material for RCA certification in relation to relevant business/brand strategies.
Translate corporate brand and product brand objectives into brand strategies
o Develops annual plan of brand activities.
o Generates creative ideas to create, build and enhance product brands.
o Identifies potential opportunities for brand awareness/promotion and makes recommendations to marketing manager.
o Ensures all elements of the product are consistent with the brand.
o Suggests new content for compiens website. Develops copy for inclusion on website.
o Provides input into annual Marketing Plan
New Product Evaluation, competitor and market intelligence
o Analysis of sales, competitor activities, sales team reports/notes to ensure continued understanding of the market and cus
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