Brand Manager: UK/EU, Aggregator & Expansion Markets

Mukuru · Cape Town, Western Cape

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As Brand Manager for the UK/EU, Aggregator & Expansion Markets, you will be the custodian of Mukuru's brand across some of our most strategically critical and culturally rich regions. You'll translate Mukuru's global brand into local relevance—shaping how diaspora communities see, trust, and choose Mukuru when supporting loved ones across borders.
You will sit at the intersection of brand strategy, cultural insight, community connection, and commercial impact—driving growth through meaningful, locally resonant storytelling.

Your Mission

To accelerate brand growth, trust, and adoption across the UK, EU and expansion markets by delivering insight-led, culturally grounded brand strategies that influence acquisition, retention and long-term loyalty.

What You'll Be Doing Regional Brand Leadership

Own and evolve a region-specific brand strategy that reflects diaspora motivations, lived realities, regulatory complexity and competitive dynamics.
Act as the regional brand custodian, ensuring Mukuru's Explorer archetype, tone of voice and values show up consistently and authentically.
Lead market-entry and expansion brand roadmaps for new geographies, aggregators and emerging segments.

Brand Positioning & Messaging

Translate global positioning into locally relevant narratives that are inspiring, inclusive, uplifting and sincere.
Craft compelling value propositions across Mukuru's ecosystem—transfers, card, wallet, insurance, savings and future services.
Own regional messaging guidelines and ensure consistent application across campaigns, partnerships and channels.

Customer & Market Insight

Produce deep-dive market intelligence on diaspora behaviour, remittance sentiment, category shifts and competitor innovation.
Build continuous insight loops via community engagement, customer feedback, agents, analytics and social listening.
Identify underserved diaspora clusters and growth opportunities within the UK/EU and expansion markets.

Brand & Product Campaigns

Lead 360° regional campaigns from concept to execution—balancing creativity with performance.
Partner closely with Digital, Performance, CRM and Content teams to deliver integrated campaigns.
Oversee A/B testing, brand lift studies and post-campaign reporting to inform future optimisation.

Partnerships & Community Presence

Build trusted relationships with diaspora organisations, cultural groups, influencers, ethnic retailers and community leaders.
Support aggregator partnerships through tailored co-marketing strategies and co-branded executions.
Strengthen Mukuru's on-the-ground credibility, visibility and trust within diaspora communities.

What You Bring Qualifications

Bachelor's Degree or Advanced Diploma in Marketing, Brand, Business or related field.

Experience

4+ years' experience in brand management or marketing, ideally across multiple markets.
Proven experience working with multicultural or diaspora audiences.
Background in fintech, payments, financial services or consumer brands is highly advantageous.

Skills & Expertise

Core Competencies