Brand Manager: Spirits - Paarl (71757)
Ntice Sourcing Solutions · Paarl, Western Cape
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Start free — we apply for you →Purpose
- Monitor market trends, develop brand plans and manage marketing activities, in order to establish and position the KWV Spirits and Sazerac brands in South Africa.
Minimum Requirements
- Grade 12 plus a qualification in marketing
- Minimum 3 to 5 years' experience at brand management level FMCG
- Alcoholic beverage industry experience will be advantageous
- Knowledge and experience within the spirits category will be a pre-requisite
- Valid driver's license and own vehicle
- Ability to do business travel
Skills Required
- Considerable experience in brand management within an FMCG business, within the alcoholic beverage industry
- Commercially-minded, with experience managing budgets and P&L
- Ability to work cross functionally and effectively communicate with all levels / divisions within the organization as well as with external stakeholders
- Deadline driven and ability to work under pressure
- Multi-tasking is a pre-requisite
- Well- developed planning, organizing and time management skills
- Innovative and creative mindset
- Ability to work independently and as part of a team
- Ability to communicate in English verbal and written
Job Summary
- Brand manager in the Sazerac Agency and RTD portfolio.
- Transition brand strategies into a core creative idea which all communications Through-the-Line will stem from Lead creative and content generation in order to deliver against brand objectives
- Develop brand plans with clear link to execution within our local market
- Identify trends through research and insights within the global alcoholic beverage market, including consumer, customer and competitor
- Lead innovation from proposition development, liquid and pack creation as well as relevant pricing strategy
- Management and analysis of key financials including brand income statements, A&P budget management , inventory management and cost of goods COGS
- Effective management and evaluation of ROI on A&P
- Continuous improvement of COGS, supply chain and product quality
- Works closely with the customer marketing and sales teams to ensure a focused activity matrix that drive volume or value in strategic channels
- Influence and manage stakeholders internally and externally to ensure alignment on core brand strategies