Brand Manager Global Grade 11

Key Output

• Brand governance framework (RACI/decision rights, workflows, escalation)

• Brand guideline (CI manual + tone of voice + messaging guide)

• Templates library (PowerPoint, Word, email signatures, social, signage specs, photography)

• Digital Asset Management/brand portal with approved assets and version control

• Brand approvals log and SLA reporting

• Quarterly/biannual brand compliance audit reports and improvement plans

• Training program and onboarding materials for teams and partners

Qualification, Experience and Competencies

• Diploma or degree in Brand Management, marketing communications or related field

• Advantageous: Post graduate degree in Marketing

W ork Experience

Essential

• 5 to 7 years of experience in brand management and marketing

• Strong understanding of brand identity systems and brand consistency principles

• Experience with brand governance and brand compliance processes

• Ability to translate strategy into usable guidelines, toolkits, templates

• Knowledge of print production, digital standards, and basic design principles

• Familiarity with Digital Asset Management Platforms, workflow tools, and version control

• Strong copy and messaging sensibility (tone of voice governance)

• Demonstrated experience implementing brand standards across multiple teams/regions/channels

• Experience managing agencies and cross-functional stakeholders

Advantageous

• Experience within the industrial space

Skills

Essential

• Creative thinking and problem-solving

• Attention to detail and quality control

• Collaborative mindset

• Time and task management

• Initiative and adaptability in a fast-paced environment

• Ability to manage multiple projects with attention to detail and deadlines.

Advantage to have

• Digital Asset Management tools (e.g., Bynder, Brand folder, AEM Assets, SharePoint-based brand portals)

• Creative tools familiarity (Adobe CC understanding, not necessarily hands-on designer)

• Workflow/project tools (Asana, Jira, Monday.com, Teams/Planner)

• Brand monitoring tools (social listening / web compliance checks) – optional

Personal Attributes

Essential

• High attention to detail and strong quality standards

• Influencing without authority; stakeholder management

• Clear communication and training facilitation

• Analytical mindset for audits and compliance reporting

• Practical problem-solving (enablement + governance balance

• Concern for communicating clearly
• Commitment to behaving correctly and ethically
• Customer Centricity and focus
• Focus on convincing and persuading
• Openness to accept feedback
• Strategic thinker able to identify long-term opportunities and trends

Advantageous

• Focus on getting things done
• Orientation towards growing and nurturing relationships
• Strong inclination for change agility
• Preference for team-working
• Appreciation for challenging others with respect
• Perseverance
• Creative thinker and problem solver
• Focus on initiating action
• Readiness to make and own decisions