Brand Manager

Company: A well-established brand with a global strategy, that prides itself on making people’s lives easier through frontier technology that creates enabling opportunities. Culture : At FLASH, we realise that “the way we do things around here” drives our business and enables us to achieve our purpose of “Making People’s Lives Easier”. Our 3 values are the drumbeat of our business: We are all in We have each other’s backs We are brave These values help us to make our People’s lives easier by creating a culture where people come to work because it’s a place where they can engage in meaningful work, in a supportive environment where they can be the best version of themselves and achieve the remarkable! Job Role: We are looking for a Brand Manager who will drive all brand and marketing activities for Flash products and services within owned and/or partner channels. Responsibilities: Brand strategy and planning Contribute to the development of annual marketing strategies and plans. Contribute to the development of relevant brand and product strategies across relevant channels Works strategically with both internal stakeholders and external partners to develop and execute marketing strategies Campaign design, management and execution Custodian or co-custodian of particular products/channels Develop & launch product and brand campaigns, in line with the product & brand strategies Write strategic and creative briefs and evaluate creative work against the brand strategy and brief. Build effective brand messaging with unique selling propositions Work with relevant stakeholders and channel managers to execute product/brand campaigns across relevant channels Monitor, analyse and proactively report on key marketing metrics, quality, and campaign performance. Responsible for media decisions and implementation Work with external partners and internal stakeholders to co-create marketing content Enhance product/brand awareness on digital, social and events platforms. Accountable for budget management and the delivery of KPIs and agreed targets. Market Research and Analysis Analyse sales and market data to understand impact of campaigns on brand sales and help identify untapped opportunities for new product launches. Gain/obtain customer and product usage insights, identify new opportunities, build customer personas through research, surveys and interviews. Field visits/survey to understand routes to market and customer better Uncover and share market intel & research competitors to be proactive & market-responsive Stakeholder Management Work with internal stakeholders (marketing lead & team, product managers, channel managers, KAM teams, digital team and creative studio) and external stakeholders (PR & Media, product partners) to create and implement all aspects of the annual marketing plans and specific campaigns across the group. Ongoing communication and presentations on campaigns and tactics to both internal and external stakeholders. Regular updates and reports to division GMs and marketing leads.