Brand Manager
Faircape Group · Cape Town, Western Cape
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- At the Faircape Group, we're more than a collection of companies; we're a dynamic ecosystem driving progress across sectors that matter. From renewable energy, telecommunications, and infrastructure, to retirement living and property, our impact is broad, meaningful, and purpose-driven.
- As our marketing function continues to grow, we're expanding the team and introducing a new Brand Manager role.
- The Brand Manager will take ownership of Faircape Life
- Faircape Life is focused on premium retirement living, creating environments that are secure, well-managed, and designed for quality of life.
- We're now looking for someone who doesn't just manage a brand, but understands how to position it, grow it, and make it matter in the market.
- This role is focused on driving growth, improving sales, generating quality leads, and positioning our offering in a way that truly resonates with our market. You will play a key role in shaping how our brand is seen, experienced, and engaged with, both internally and externally.
Why Join Us?
At Faircape, we value our employees and offer
- Quarterly performance bonuses – rewarding your impact and results
- Long service leave – recognising your commitment over time
- Free barista-made coffee – because good days start with great coffee
- Subsidised snacks – convenient, affordable options when you need a boost
- Discounted ISP packages – stay connected at home for less
- Flexible working hours 06:30 – 18:30 – supporting balance and autonomy
- Subsidised parking – making your daily commute easier
- Real growth opportunities within a stable, expanding group
Responsibilities
Brand Ownership & Strategy
- Take full ownership of the Faircape Life brand
- Continuously refine positioning to ensure relevance, differentiation, and growth
- Align brand strategy with business objectives and sales targets
Lead Generation & Sales Enablement
- Drive quality lead generation strategies across digital and traditional channels
- Work closely with internal teams to improve conversion and sales outcomes
- Identify gaps in the customer journey and implement improvements
Marketing & Campaign Execution
- Plan and execute integrated marketing campaigns that drive measurable results
- Oversee content, digital platforms, and campaign performance
- Ensure consistency and quality across all brand touchpoints
PR & Market Positioning
- Be actively involved in PR strategy and execution
- Build and strengthen brand presence in the market
- Identify opportunities for partnerships, exposure, and brand growth
Insights & Performance
- Analyse market trends, audience behaviour, and competitor activity
- Track campaign performance and optimise based on ROI and KPIs
- Continuously test and refine strategies to improve results
Requirements
Qualifications
- Degree in Marketing, Communications, Business or related field
Experience
- Proven experience in brand management and marketing strategy
- Knowledge of the property industry or retirement sector would be advantageous
- Strong focus on lead generation and strong outcomes
- Hands-on experience with digital marketing, campaigns, and analytics
- Experience operating within the luxury market or high-end brands
Skills & Attributes
- Strong commercial mindset – understands what drives sales
- Ability to own and grow a brand, not just manage it
- Strategic thinker with strong execution ability
- Creative, but grounded in performance and results
- Confident communicator internal and external stakeholders
- Highly organised, deadline-driven, and accountable
- Comfortable in a fast-paced, high-demand environment
Specific Requirements
- Clear health record
- Clear criminal record and clear credit record
- Two written references from your most recent employer