B2B Sales Consultant

Vital Element (Pty) Ltd · Johannesburg South · R Undisclosed

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About the Role: Our Client is seeking a dynamic B2B Trade & Sales Consultant to drive inland sales growth in the fats and oils sector. This role requires a sharp instinct for trading, strong commercial acumen, and the ability to navigate tenders where margins are tight and competitive advantage is critical.

Responsibilities

  • Trading instinct: Monitor commodity prices daily (twice per day) and leverage market movements to secure profitable deals
  • Tender participation: Prepare, negotiate, and manage tender submissions, ensuring competitive pricing strategies that win new business
  • Customer development: Build strong relationships with food manufacturing clients, distributors, and food service operators, positioning our Client a trusted partner
  • Margin optimisation: Identify opportunities where small pricing differences can secure customer onboarding and long-term loyalty
  • Market intelligence: Gather, analyse, and present insights on competitor activity, pricing trends, and customer needs to inform strategic decisions
  • Promotional activity: Support trade shows, exhibitions, and marketing initiatives to enhance brand visibility and customer engagement
  • Operational coordination: Collaborate with logistics, credit, and internal teams to ensure smooth execution of sales contracts and customer satisfaction

Requirements

  • Minimum 5 years' experience in FMCG B2B sales, preferably in fats and oils
  • Proven ability to work with tenders and competitive pricing models
  • Strong analytical and negotiation skills with a trading mindset
  • Proficiency in MS Office (Excel, PowerPoint, Word)
  • Ability to travel inland regularly and work independently
  • Commercially driven with a passion for trading
  • Results-oriented, agile, and adaptable to market shifts
  • Diplomatic, empathetic, and customer-focused
  • Innovative thinker with strong problem-solving skills

KPIs

  • Achievement of revenue and margin targets
  • Successful tender wins and new customer onboarding
  • Accurate, timely market intelligence reporting
  • Strong customer relationships and repeat business

Desired Skills

  • FMCG Sales
  • B2B Sales
  • Analytical skills
  • Communication skills
  • Closing Deals
  • Tender experience
  • Pricing models
  • Customer Focus
  • Edible oils and fats
  • Margin targets

Desired Work Experience

  • 2 to 5 years Food & Beverage Manufacturing
  • 5 to 10 years Representative / Sales Consulting

Desired Qualification Level

  • Diploma
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