Assurecloud Certification Sales Executive, Cape Town
SafetySA · Cape Town, Western Cape
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Start free — we apply for you →Responsibilities
Business Development and Sales Growth
- Identify, develop, and pursue new business opportunities within food manufacturing, processing, retail, hospitality, agriculture, and distribution sectors.
- Promote AssureCloud's certification services including ISO 22000, FSSC 22000, HACCP, GMP, and related food safety audits.
- Develop and execute strategic sales plans to achieve and exceed revenue targets.
- Generate and qualify leads through networking, referrals, industry events, webinars, and market research.
- Prepare and present compelling proposals, quotations, and commercial solutions tailored to customer requirements.
- Manage the full sales cycle from lead generation through to contract closure and handover.
Client Relationship Management
- Build, maintain, and strengthen long-term relationships with existing and prospective clients.
- Serve as the primary point of contact throughout the certification sales process.
- Develop an in-depth understanding of clients' operational challenges, compliance requirements, and business objectives.
- Conduct regular client meetings and follow-up engagements to maintain customer satisfaction.
- Provide a high level of service and responsiveness throughout the customer journey.
- Act as a trusted advisor by guiding clients through certification and compliance pathways.
Technical Sales and Certification Advisory
- Provide consultative sales support regarding food safety certification requirements and audit processes.
- Translate complex certification requirements into practical and easily understood solutions for clients.
- Educate prospective clients on certification standards, implementation requirements, and audit cycles.
- Assist customers in understanding compliance obligations and certification benefits.
- Work closely with technical teams and auditors to ensure accurate information is provided to customers.
Stakeholder Management and Collaboration
- Collaborate with auditors, technical specialists, operations, marketing, and customer service teams.
- Ensure seamless transition between sales and service delivery functions.
- Communicate customer requirements and expectations clearly to internal stakeholders.
- Facilitate the resolution of customer concerns relating to certification processes and service delivery.
- Promote effective collaboration to ensure successful project and audit outcomes.
Market Intelligence and Industry Engagement
- Stay informed on food safety legislation, regulatory developments, and certification requirements.
- Monitor market trends, industry developments, and competitor activities.
- Identify emerging opportunities for business growth and service expansion.
- Represent AssureCloud at industry conferences, expos, trade events, networking forums, and webinars.
- Provide market intelligence and customer feedback to support strategic decision-making.
Sales Administration and Reporting
- Maintain accurate records of client interactions, opportunities, quotations, and contracts within the CRM system.
- Manage and update the sales pipeline to ensure visibility of opportunities and forecasts.
- Prepare weekly, monthly, and quarterly sales performance reports.
- Track sales targets, conversion rates, pipeline progress, and customer retention metrics.
- Provide accurate forecasting and contribute to strategic sales planning activities.
- Ensure compliance with company policies and reporting requirements.
Reporting Processes
- Submit weekly sales reports detailing client engagements, opportunities, quotations, pipeline status, and conversion activities.
- Provide monthly performance updates on revenue generated, sales targets achieved, and business development activities.
- Maintain accurate CRM records and ensure data integrity.
- Participate in monthly sales review meetings and business planning sessions.
- Contribute to forecasting, budgeting, and annual growth planning processes.
- Ensure all customer and sales documentation is maintained in accordance with governance requirements.
Requirements
Qualifications
- Diploma or Degree in Food Science, Microbiology, Environmental Health, Biotechnology, Food Technology, Business Management, Sales, or a related field.
- Additional certifications in Food Safety, Quality Management, Sales, or Business Development will be advantageous.
Experience
- Minimum 3–5 years of B2B sales experience, preferably within food safety, compliance, inspection, auditing, certification, or related industries.
- Proven track record of achieving or exceeding sales targets.
- Experience in consultative selling and managing complex sales opportunities.
- Experience interacting with stakeholders across the food manufacturing and supply chain sectors will be advantageous.
Skills
- Strong communication, negotiation, and presentation skills.
- Excellent relationship-building and stakeholder management abilities.
- Consultative sales approach with strong commercial acumen.
- Ability to explain technical certification concepts to non-technical audiences.
- Proficient in CRM systems Salesforce, HubSpot, or similar and Microsoft Office Suite.
- Self-motivated, results-driven, and capable of working independently.
Knowledge
- Knowledge of Food Safety Management Systems and certification requirements.
- Knowledge of ISO 22000, FSSC 22000, HACCP, GMP, and related food safety standards.
- Understanding of certification processes, audit cycles, accreditation requirements, and compliance documentation.
- Knowledge of food manufacturing, processing, retail, hospitality, agriculture, and supply chain environments.
- Understanding of food safety legislation, risk management principles, and compliance requirements.
- Knowledge of the Foodstuffs, Cosmetics and Disinfectants Act and Consumer Protection Act will be advantageous.
Other
- Valid driver's licence and own reliable vehicle.
- Valid passport and willingness to travel when required.
- Ability to represent the company professionally at industry events and client engagements.
High degree of professional ethics and values aligned with
- Integrity
- Courage
- Care
- Passion
- Innovation
- Accountability
- Preference will be given to Employment Equity candidates.