Area Sales Manager - North KwaZulu-Natal

About the Role

• An exciting opportunity exists for a results-driven Area Sales Manager to join our Community Channel within the Merchant Division in North KwaZulu-Natal.
• The Area Sales Manager will take ownership of sales performance within the designated area, with responsibility for driving growth, expanding the merchant base, developing a high-performing sales team and delivering excellent customer service .
• We are looking for a hands-on sales leader who can translate strategy into action, use performance insights to drive results and create a culture of accountability and continuous improvement.

Key Responsibilities

• Drive achievement of monthly and annual sales targets .
• Lead, coach and manage Sales Executives to achieve individual and team performance objectives.
• Drive new merchant placements, active traders and quality acquisitions .
• Ensure Sales Executives maintain healthy and sustainable sales pipelines.
• Monitor key sales activities, including cold calls, customer visits, applications, placements and trading.
• Conduct regular field audits, one-on-one meetings and coaching sessions .
• Identify and develop new territories, merchant opportunities and business growth opportunities.
• Manage and reduce inactive and non-trading merchants.
• Strengthen existing customer relationships while driving new business acquisition.
• Analyse performance data and take timely corrective action where targets are not being achieved.
• Collaborate with other departments and business units to address operational barriers and improve performance.
• Drive improvements in sales efficiency and customer satisfaction.
• Set clear performance expectations and promote a culture of accountability and high performance.
• Support planning, staffing, budgeting and expense management.
• Refine sales strategies and regional business plans using performance data and market trends.
• Ensure adherence to Lesaka processes and operational requirements .

Minimum Requirements

• 2–3 years' client-facing sales experience.
• Proven experience in sales leadership, team management or business development .
• Demonstrated ability to achieve sales targets and deliver growth in a high-performance environment.
• Experience in formal performance management and progressive discipline .
• Ability to communicate effectively in English and at least one other African language .
• A valid driver's licence is essential.
• Computer literacy, particularly in Windows, Outlook and Excel .
• Experience with CRM and sales analytics tools would be advantageous.
• Experience or knowledge within fintech, banking or FMCG would be advantageous.

Qualifications

• A Bachelor's degree in Business Administration, Sales, Marketing or a related field is preferred but not required.
• Relevant training or certification in Sales Management, Leadership Development or a related discipline would be advantageous.

Key Competencies

The ideal candidate will demonstrate

• Strong leadership and people-management capabilities.
• A results-driven and performance-focused approach.
• Effective coaching and team-development skills.
• Strong communication and stakeholder-engagement skills.
• Commercial awareness and sound decision-making.
• Strong analytical and problem-solving capabilities.
• Effective planning and organisational skills.
• A proactive, self-motivated approach.
• High levels of accountability, integrity and professionalism.
• Strong attention to detail.
• The ability to build collaborative working relationships.
• Adaptability and a commitment to continuous improvement.

Closing Date 16 October 2026