Area Sales Manager - Coastal 1

Virgin Active South Africa · Cape Town, Western Cape

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Job Description

In a nutshell your purpose …

  • Is to "change people's lives for the better through wellness";
  • We deliver social wellness experiences that enable people to meet their personal wellness goals, through holistic physical, mental nutritional and social wellbeing.
  • The purpose of this role is to execute the national sales strategy across their area, ensuring strong leadership, planning, and support to achieve club sales unit and revenue targets.
  • The role drives performance through strong leadership, structured activity, people and performance plan.

A day in the life your duties & responsibilities …

Sales Performance & Delivery

  • Drive achievement of area sales budgets net member movement & revenue across all clubs.
  • Translate national strategy into clear, actionable plans at club level.
  • Monitor daily, weekly, and monthly performance and intervene quickly to close gaps.
  • Report on key sales performance metrics with plans for intervention to maximise or improve.

Activity & Performance Management

  • Ensure consistent activity management across all clubs leads, calls, appointments, conversions.
  • Hold Sales Managers accountable to clear KPIs, standards, and routines.
  • Implement structured performance management targets, reviews, corrective action where required.
  • Support clubs through opening lucrative business building opportunities within the relative catchment area.

Coaching, Training & Capability Building

  • Coach Sales Managers to improve sales leadership, execution, and team performance.
  • Drive in-club coaching, ensuring training is applied and embedded to standard.
  • Standardise and scale best-practice sales behaviours across the area.
  • Deliver and facilitate structured training content in line with regional needs or national direction

Recruitment, Talent & HR Discipline

  • Take accountability for recruitment, selection, and onboarding of Sales Managers and consultants.
  • Build a strong talent pipeline and succession plan across clubs.
  • Ensure HR policies, performance processes, and conduct standards are consistently applied.

Culture & Leadership

  • Build a high-performance, accountable, and disciplined sales culture.
  • Reinforce expectations around urgency, professionalism, and execution excellence.
  • Align all teams to the Social Wellness / 2nd Space value proposition.

Member-Centric Growth

  • Ensure sales teams drive quality onboarding and early member engagement.
  • Monitor and improve retention drivers through better sales behaviours.
  • Use member insights to influence long-term value, not just acquisition.

Reporting & Insights

  • Provide clear, data-driven reporting on performance, risks, and opportunities.
  • Use insights to guide decision-making and prioritise actions.
  • Ensure accuracy and discipline in all sales systems and reporting tools.

What we need from you our minimum requirements …

  • Matric qualifications are essential
  • 1–2 years multi-site management experience or completed relevant training in multi-site management
  • 2–3 years sales management experience
  • Proven experience developing and maintaining successful sales teams
  • Strong understanding of the consumer sales process, including pipeline management, lead conversion, performance tracking, and optimization of key conversion metrics.
  • Strong training and coaching ability
  • Excellent communication, interpersonal, and presentation skills
  • Strong leadership capability with the ability to inspire, coach, and develop high-performing Sales Managers
  • Data-driven and analytical, with the ability to translate insights into actionable sales strategies

We'd like you to have… attributes

  • Commercially astute with a strong focus on achieving targets and driving regional growth
  • Customer-centric mindset with a passion for delivering exceptional, service-led experiences
  • Ability to drive consistency and execution across multiple clubs and teams
  • High level of accountability, ownership, and orientation results
  • Adaptable and resilient, with the ability to perform in a fast-paced, target-driven environment
  • Strategic thinker with the ability to identify opportunities and implement improvement initiatives
  • Effective communicator with strong interpersonal and stakeholder management skills

Core Interpersonal Skills

  • Emotional Intelligence- proven ability to anticipate the needs of others before they are voiced
  • Active Listening- Able to genuinely hear concerns with the ability to defuse tense situations and ensuring members and staff feel heard and valued
  • Cultural Awareness and Fluency- understand international norms, etiquette and diverse backgrounds to provide a welcoming environment for our international and VIP members
  • Empathy – be able to understand, or and be aware of, someone else's feelings especially during stressful situations, such as travel delays or billing disputes

Operational & leadership Skills Required

  • Attention to Detail, noticing the small things
  • Resilience and Composure, be able to remain calm and optimistic under extreme pressure, during peak or periods or system failures
  • Problem solving and conflict resolution – be able to turn challenges into opportunities by thinking and acting quickly to resolve issues before they impact a member's experience
  • Adaptability: be flexible to handle unpredictable shifts in processers, resource changes, last minute VIP guest arrivals, or sudden changes in event plans.
  • Relatability – the capacity to connect with diverse stakeholders across all backgrounds
  • Situational Awareness – constantly monitoring the environment to identify members who need support or help
  • Curiosity- the ability to seek out and transform standard transactions into personalised stories and memorable experiences
  • Time Management – the ability to efficiently meet stringent deadlines while maintaining a relaxed and unhurried demeanor for guests.
  • Digital Fluency – must be proficient in new age technology and systems

Closing Date 14 August 2026

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Area Sales Manager - Coastal 1 at Virgin Active South Africa — Cape Town, Western Cape · JobAlertsZA