Area Sales Manager - Coastal 1
Virgin Active South Africa · Cape Town, Western Cape
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In a nutshell your purpose …
- Is to "change people's lives for the better through wellness";
- We deliver social wellness experiences that enable people to meet their personal wellness goals, through holistic physical, mental nutritional and social wellbeing.
- The purpose of this role is to execute the national sales strategy across their area, ensuring strong leadership, planning, and support to achieve club sales unit and revenue targets.
- The role drives performance through strong leadership, structured activity, people and performance plan.
A day in the life your duties & responsibilities …
Sales Performance & Delivery
- Drive achievement of area sales budgets net member movement & revenue across all clubs.
- Translate national strategy into clear, actionable plans at club level.
- Monitor daily, weekly, and monthly performance and intervene quickly to close gaps.
- Report on key sales performance metrics with plans for intervention to maximise or improve.
Activity & Performance Management
- Ensure consistent activity management across all clubs leads, calls, appointments, conversions.
- Hold Sales Managers accountable to clear KPIs, standards, and routines.
- Implement structured performance management targets, reviews, corrective action where required.
- Support clubs through opening lucrative business building opportunities within the relative catchment area.
Coaching, Training & Capability Building
- Coach Sales Managers to improve sales leadership, execution, and team performance.
- Drive in-club coaching, ensuring training is applied and embedded to standard.
- Standardise and scale best-practice sales behaviours across the area.
- Deliver and facilitate structured training content in line with regional needs or national direction
Recruitment, Talent & HR Discipline
- Take accountability for recruitment, selection, and onboarding of Sales Managers and consultants.
- Build a strong talent pipeline and succession plan across clubs.
- Ensure HR policies, performance processes, and conduct standards are consistently applied.
Culture & Leadership
- Build a high-performance, accountable, and disciplined sales culture.
- Reinforce expectations around urgency, professionalism, and execution excellence.
- Align all teams to the Social Wellness / 2nd Space value proposition.
Member-Centric Growth
- Ensure sales teams drive quality onboarding and early member engagement.
- Monitor and improve retention drivers through better sales behaviours.
- Use member insights to influence long-term value, not just acquisition.
Reporting & Insights
- Provide clear, data-driven reporting on performance, risks, and opportunities.
- Use insights to guide decision-making and prioritise actions.
- Ensure accuracy and discipline in all sales systems and reporting tools.
What we need from you our minimum requirements …
- Matric qualifications are essential
- 1–2 years multi-site management experience or completed relevant training in multi-site management
- 2–3 years sales management experience
- Proven experience developing and maintaining successful sales teams
- Strong understanding of the consumer sales process, including pipeline management, lead conversion, performance tracking, and optimization of key conversion metrics.
- Strong training and coaching ability
- Excellent communication, interpersonal, and presentation skills
- Strong leadership capability with the ability to inspire, coach, and develop high-performing Sales Managers
- Data-driven and analytical, with the ability to translate insights into actionable sales strategies
We'd like you to have… attributes
- Commercially astute with a strong focus on achieving targets and driving regional growth
- Customer-centric mindset with a passion for delivering exceptional, service-led experiences
- Ability to drive consistency and execution across multiple clubs and teams
- High level of accountability, ownership, and orientation results
- Adaptable and resilient, with the ability to perform in a fast-paced, target-driven environment
- Strategic thinker with the ability to identify opportunities and implement improvement initiatives
- Effective communicator with strong interpersonal and stakeholder management skills
Core Interpersonal Skills
- Emotional Intelligence- proven ability to anticipate the needs of others before they are voiced
- Active Listening- Able to genuinely hear concerns with the ability to defuse tense situations and ensuring members and staff feel heard and valued
- Cultural Awareness and Fluency- understand international norms, etiquette and diverse backgrounds to provide a welcoming environment for our international and VIP members
- Empathy – be able to understand, or and be aware of, someone else's feelings especially during stressful situations, such as travel delays or billing disputes
Operational & leadership Skills Required
- Attention to Detail, noticing the small things
- Resilience and Composure, be able to remain calm and optimistic under extreme pressure, during peak or periods or system failures
- Problem solving and conflict resolution – be able to turn challenges into opportunities by thinking and acting quickly to resolve issues before they impact a member's experience
- Adaptability: be flexible to handle unpredictable shifts in processers, resource changes, last minute VIP guest arrivals, or sudden changes in event plans.
- Relatability – the capacity to connect with diverse stakeholders across all backgrounds
- Situational Awareness – constantly monitoring the environment to identify members who need support or help
- Curiosity- the ability to seek out and transform standard transactions into personalised stories and memorable experiences
- Time Management – the ability to efficiently meet stringent deadlines while maintaining a relaxed and unhurried demeanor for guests.
- Digital Fluency – must be proficient in new age technology and systems
Closing Date 14 August 2026