Area Manager – Free State & Northern Cape
Executive Placements · Kensington
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A leading Retailer is looking for an Area Manager who is accountable for driving commercial sales growth, profitability, and operational excellence across their assigned geographic area. This role provides strategic leadership and hands-on management for the company’s commercial sales operations in regional markets, ensuring consistent performance, customer service excellence, and market share growth across corporate, SMME, schools, and institutional customer segments. This role combines strategic business leadership with operational execution and people management. The Area Manager is responsible for P&L management, sales forecasting, budget achievement, and team performance across their assigned area. Through effective leadership of commercial sales teams, the manager builds high-performing teams that consistently deliver revenue targets, gross profit objectives,
and exceptional customer experiences.
DUTIES
Commercial Strategy & Market Development
• Drive commercial sales strategy execution across the assigned geographic area in alignment with national commercial objectives.
• Identify and pursue growth opportunities through market analysis, competitor benchmarking, and customer insights.
• Implement business development initiatives to achieve market differentiation and drive sales and profit growth.
• Conduct ongoing competitor analysis and market intelligence to inform strategic decisions and tactical adjustments.
• Develop and maintain customer databases for targeted marketing and promotional activities.
P&L Management & Financial Performance
• Manage area P&L with accountability for revenue, gross profit, costs, and profitability targets.
• Achieve and exceed sales and gross profit budgets through effective planning, execution, and performance management.
• Conduct sales forecasting and budget preparation, ensuring accurate projections and resource allocation.
• Monitor operating performance and financial statements, analyse profitability ratios, and implement corrective actions.
• Control costs and optimise resource allocation to maximise profitability and operational efficiency.
Team Leadership & Performance Management
• Lead, coach, and develop a team of 12–15 commercial sales staff across the assigned area.
• Set clear performance expectations and targets, monitor achievement, and provide regular feedback.
• Build high-performing, passionate, and innovative teams through effective recruitment, training, and succession planning.
• Conduct performance reviews, manage capability development, and address underperformance through coaching and disciplinary processes.
• Create a culture of high performance, continuous improvement, and customer-centricity. .special-hidden { display: none; }