Area Manager - Fashion Retail

NATURE AND SCOPE OF DUTIES: 1. Operational Oversight Ensure all stores within the region adhere to company operational standards. Conduct regular store visits to audit compliance, visual merchandising, and customer service quality. Monitor stock levels, shrinkage, and product availability across stores. 2. Sales & Performance Management Set and monitor regional sales targets and KPIs. Analyze sales reports and identify opportunities for growth. Implement strategies to maximize profitability and minimize costs. 3. People Management Recruit, train, and manage Store Managers and support their teams. Conduct performance reviews and develop improvement plans. Foster a high-performance, customer-focused culture. Ensure proper succession planning and staff development. 4. Customer Service Ensure exceptional customer experience is delivered consistently across all stores. Handle escalated customer complaints or issues where necessary. 5. Marketing & Promotions Support the execution of national marketing campaigns at store level. Monitor and assess the effectiveness of local promotions and campaigns. 6. Reporting Submit weekly and monthly operational, sales, and HR reports to head office. Provide feedback and insights to help shape business strategy.