Agency Marketing Manager (B2B Tech)

Introduction

Location:  Remote (South Africa)

Employment Type:  Full-time

About the Role

We are seeking an experienced Marketing Manager to join a fast-paced B2B marketing agency that partners with innovative technology companies across Europe, the UK and the US.

This is a strategic, client-facing role for someone who thrives in an agency environment and enjoys owning campaigns from strategy through execution, optimisation and reporting. You'll manage multiple client accounts, develop demand generation strategies, oversee campaign delivery and use data-driven insights to continually improve performance.

If you're commercially minded, passionate about B2B technology marketing, and enjoy delivering measurable business outcomes for clients, we'd love to hear from you.

Duties & Responsibilities

Campaign Strategy

• Develop and execute integrated B2B demand generation and lead generation strategies.

• Create campaign plans aligned to each client's commercial objectives, target audience and buyer journey.

• Identify the most effective mix of channels, messaging and tactics to maximise campaign performance.

• Work closely with clients to understand their products, markets and growth goals.

Campaign Management

• Own the end-to-end delivery of multiple client campaigns simultaneously.

• Coordinate campaign execution across paid media, email marketing, LinkedIn, content marketing, webinars and other digital channels.

• Collaborate with internal specialists, including copywriters, designers and digital marketers, to ensure campaigns are delivered on time and to a high standard.

• Ensure all campaigns are correctly tracked and measured.

Performance & Analytics

• Monitor campaign performance and identify opportunities to improve results.

• Analyse campaign data to optimise lead quality, conversion rates and return on investment.

• Produce insightful performance reports with clear recommendations for clients.

• Use campaign data to inform future strategy and decision-making.

Client Relationship Management

• Act as the primary strategic marketing contact for assigned clients.

• Build trusted relationships through proactive communication and expert advice.

• Present campaign performance, strategic recommendations and future plans confidently.

• Ensure exceptional client experience and long-term account success.

Desired Experience & Qualification

• Minimum 4-5 years' experience in a B2B marketing agency environment (essential).

• Proven experience managing multiple client accounts simultaneously.

• Experience marketing B2B technology, SaaS or software companies.

• Experience working with international clients, particularly across the UK, Europe and/or the US (essential).

• Strong experience developing and executing demand generation and lead generation campaigns.

• Demonstrated ability to build campaign strategies that generate measurable pipeline and revenue growth.

• Strong understanding of digital marketing channels, including: LinkedIn Marketing, Email Marketing, Paid Media, Content Marketing and Marketing Automation

• Experience using CRM and marketing automation platforms such as HubSpot (or similar).

• Strong analytical skills with the ability to interpret campaign performance and translate insights into action.

• Excellent project management and organisational skills.

• Exceptional communication and stakeholder management skills.

• Ability to manage multiple deadlines in a fast-paced agency environment.

• Own work-from-home setup.

Desirable Experience

• Experience marketing SaaS, AI, cybersecurity, cloud, enterprise software or other technology solutions.

• Experience using Google Analytics (GA4), Looker Studio or similar reporting platforms.

• Knowledge of SEO and conversion rate optimisation.

• Experience with A/B testing and campaign experimentation.

• Familiarity with account-based marketing (ABM).

Skills & Attributes

• Strategic and commercially minded.

• Client-focused with excellent relationship-building skills.

• Analytical and naturally curious.

• Highly organised with exceptional attention to detail.

• Comfortable managing multiple priorities and stakeholders.

• Proactive, accountable and solutions-oriented.

• Confident presenting insights and recommendations to clients.

• Passionate about B2B technology marketing and continuous learning.

Package & Remuneration

R70,000 - R80,000 CTC per month, depending on experience