Account Manager – Digital Performance – Cape Union Mart
Cape Union Mart · Cape Town, Western Cape
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- The Account Manager: Digital Performance is responsible for driving digital revenue growth, site traffic and return on marketing investment across paid media, CRM and performance channels for the Cape Union Mart portfolio.
- This role translates strategy into commercially accountable execution, working closely with the performance agency, eCommerce team and internal stakeholders to optimise revenue contribution and conversion performance.
- This is a revenue-driving role with clear commercial accountability.
Key Responsibilities
Paid Media Strategy & Execution
- Translate digital strategy into clear paid media briefs and execution plans.
- Oversee performance across paid social, paid search, display, retargeting and affiliate channels.
- Ensure campaign phasing aligns with trading priorities, stock depth and seasonal focus.
- Drive structured creative testing and optimisation frameworks.
CRM & Retention Marketing
- Own strategy and execution across Email, SMS and WhatsApp channels.
- Develop segmentation, automation and personalisation strategies.
- Implement lifecycle journeys abandoned cart, win back, post-purchase etc..
- Track revenue contribution per CRM channel.
Performance Analytics & Optimisation
- Monitor daily, weekly and monthly KPIs including ROAS, CPA, CVR, traffic, AOV and revenue.
- Lead A/B testing across creative, messaging and landing pages.
- Ensure accurate campaign tracking UTMs, pixels, GA4 governance.
- Analyse conversion funnels and recommend optimisation improvements.
eCommerce Collaboration
- Partner closely with eCommerce and merchandise teams to align paid strategy with stock and trading priorities.
- Review customer behaviour, sales data and on-site performance.
- Recommend landing page and merchandising improvements to improve conversion.
Reporting & Commercial Insights
- Deliver weekly performance dashboards and monthly deep-dive reports.
- Translate performance data into actionable commercial recommendations.
- Present quarterly optimisation plans aligned to revenue growth targets.
Budget Management
- Manage digital performance budgets.
- Monitor spend vs revenue contribution.
- Optimise efficiency and return on investment.
Key Performance Indicators KPIs
- Digital revenue growth
- ROAS
- Conversion rate
- Cost per acquisition
- CRM revenue contribution
- Traffic growth
- Budget efficiency
Requirements
- A relevant undergraduate diploma or degree in Marketing, Digital Marketing, or a related field.
- Minimum of 2 years' experience in a digital role, with a strong focus on digital performance, analytics, and measurable results.
- Strong numerical and analytical capability, with a performance-driven mindset rather than a purely creative focus.
- Strong paid media and CRM experience in retail or eCommerce.
- Advanced understanding of digital analytics and attribution models.
- Commercial mindset with strong numerical capability.
- Experience managing agencies and cross-functional teams.