Account Manager – Advertising (Marketplace Sponsored Ads)
Salt South Africa · Cape Town, Western Cape
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Start free — we apply for you →Responsibilities
- Drive adoption and usage of the company's self-service sponsored advertising platform among marketplace sellers.
- Analyse sales performance, advertising metrics, and campaign data to identify trends and improvement opportunities.
- Provide sellers with actionable, data-driven recommendations to improve advertising performance.
- Develop media plans for high-spending accounts and identify opportunities for upselling additional advertising solutions.
- Coordinate the collection of campaign assets and work closely with creative teams to ensure successful execution.
- Manage advertising campaign schedules and ensure alignment with broader marketing initiatives.
- Oversee campaign billing and payment processes, ensuring accuracy and timely completion.
- Monitor campaign performance, prepare reporting, and communicate results to clients.
- Consistently achieve and exceed advertising revenue and sales targets.
- Support the creation of promotional materials and educational content that encourage platform adoption.
- Partner with Account Managers to drive usage among key seller accounts and resolve platform-related challenges.
- Contribute to new seller acquisition initiatives.
- Gather customer feedback and provide insights to enhance the advertising platform and user experience.
- Collaborate with CRM and Marketing teams to create case studies, success stories, and retention initiatives.
- Assist with educational webinars and training sessions focused on platform performance and best practices.
- Escalate technical or operational issues to the appropriate internal teams for resolution.