Account Executive:Radio (KZN)

The South African Broadcasting Corporation SABC · Durban, KwaZulu-Natal

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Key accountabilities

  • Portfolio and Deal Management: Oversee a portfolio of MEDIUM VALUE AGENCY accounts, including deal negotiation, commitment tracking, volume discount management, fiscal spend growth, performance reviews, and reconciliations
  • Lead negotiations for new business

IN BOTH ALLOCATED AGENCY AND SMALL-TO-MEDIUM DIRECT CLIENTS.

  • Handle operations across multiple agencies and direct clients to ensure revenue targets are met.
  • Develop tailor-made sales opportunities and deals.
  • Track and Manage Commitments and manage deals
  • Prepare and negotiate all sales deals, including renewals and renegotiations within the parameters of the governance prescripts.
  • Offer a 360-degree solution across all platforms to address clients' needs.
  • Package and sell sponsorable programmes on respective platforms.
  • Develop innovative sponsorship opportunities.
  • Educate client on all organisational platforms regularly.
  • Facilitate and understand analysis of the competitive market to identify revenue opportunities.
  • Conduct need analyses of all clients in portfolio to understand needs, identify opportunities.
  • Action a client brief and produce relevant media solutions not limited to a specific platform.
  • Source and evaluate lost /dropped business to determine reasons to re-establish business.
  • Facilitate and understand information to ensure thorough knowledge of own platforms.
  • Liaise with Product Managers regarding potential sponsorship opportunities within programmes.
  • Accurate and consistent usage of all sales management systems e.g. CRM & SAP to manage the sales processes end to end.
  • Compile the quarterly reviews and negotiation documentation, on client history in preparation for reviews or negotiations.
  • Planning and Optimisation for clients upon request on available industry-related planning and buying tools.
  • Provide feedback to Senior Management & Client monthly with regards to tracking of commitments.
  • Update clients through proposals and presentations regarding opportunities.
  • Follow up on all correspondence from clients and adherence to deadlines.
  • Compile all Submissions and Term Sheets within respective portfolios as well as manage the long-form contract process.
  • Update electronic contracts register/commitment book monthly.
  • Sound administration as well as weekly and monthly status reporting.
  • Conduct a minimum number of client visits as agreed with respective line Manager.
  • Develop and maintain effective working relationships with internal and external clients.
  • Maintain after-sales service by following up to ensure client satisfaction and future business within an agreed time frame directed by senior management.
  • Prepare the Deal Evaluation, business case and secure approval.

Qualifications and experience

  • A relevant tertiary qualification degree or diploma at NQF Level 6 or above; in Sales, Marketing, Media or Business Management.
  • Minimum of 3 years' relevant front-line sales specialist/sales management/account management experience within the Media | Marketing | Advertising environment
  • Knowledge and experience in integrated/digital sales solutions would be advantageous.
  • Understanding of broadcasting policies
  • Understanding of the organisational brands
  • Knowledge of industry systems
  • Problem solving
  • Conflict Management
  • Planning and organisation
  • Work under pressure and multi-task
  • Computer skills – MS Word, Excel, PowerPoint, Internet, Outlook
  • Excellent administrative skills
  • Conceptualization skills
  • Negotiation skills
  • Presentation skills
  • Excellent time management skills
  • Good interpersonal skills
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