Account Based Marketing Specialist, MEA

Your day at NTT DATA

• The Account Based Marketing ABM Specialist is a seasoned subject matter expert, responsible for playing a pivotal role in supporting the creation and execution of targeted marketing strategies for specific key accounts.
• This role combines relevant strategic thinking, creativity, and data-driven approaches to support the creation of meaningful connections with high-potential accounts and drive revenue growth.

Key responsibilities

• Supports the identification of high-value target accounts based on business objectives.
• Supports with conducting thorough research to understand the needs, pain points, and goals of key accounts.
• Collaborates with cross-functional teams Sales, Marketing, and Product to design customized ABM campaigns.
• Supports with the creation of personalised content, messaging, and experiences tailored to target accounts.
• Crafts compelling messages that resonate with the target accounts.
• Utilizes various channels email, social media, events to engage decision-makers within target accounts.
• Supports with defining success metrics for ABM campaigns e.g., pipeline growth, deal acceleration.
• Continuously analyses campaign performance and provides feedback to leadership.
• Implements account-specific tracking and reporting mechanisms.
• Fosters strong relationships with key stakeholders in target accounts.
• Acts as a trusted advisor, understanding their pain points and providing relevant solutions.
• Leverages marketing automation tools, CRM systems, and data analytics to enhance ABM efforts.
• Supports the best ABM approach and tactics for global campaign and brand initiatives such as Tour de France.
• Coordinates and participates in events, trade shows, and webinars that are relevant to target accounts.
• Performs any other ABM activities as required by leadership team.

To thrive in this role, you need to have

• Excellent customer-centric focus.
• Seasoned understanding of multi-channel engagement data, behavioral data and predictive data, in order to leverage same for optimization of client engagement.
• Ability to influence others to drive for results.
• Good sense of teamwork and collaboration.
• Effective communication skills, written and verbal, to achieve specific objectives.
• Ability to gain others' support for ideas, proposals, projects and solutions.
• Ability to be flexible and independently meet deadlines.
• Action and results oriented.
• Seasoned knowledge of web 2.0, search, wikis and interactive elements and appropriate use.
• Good stakeholder relationship management skills.
• Exposure and understanding of different cultures and approaches.
• Seasoned program management skills with the capability to juggle a range of projects and consistently deliver results.
• Ability to operate within a matrix environment.

Academic qualifications and certifications

• Bachelor's degree or equivalent in marketing, business, communications, or a related field.
• Certifications in ABM, digital marketing, or relevant IT domains can provide a competitive advantage.

Required experience

• Seasoned demonstrated experience in a technology and/or business environment, preferably a global organization.
• Seasoned demonstrated experienced gained within a Marketing or Marketing Communications or On-line Agency role.
• Seasoned demonstrated ABM experience with a strong familiarity with robust CRM systems.
• Seasoned demonstrated track record of driving targeted, optimized digital campaigns and programs.